Ford’s New Era in Europe: Attacking with “Ready-Set-Ford” Strategy

Ford announced to the public its new strategy and comprehensive product-service transformation, aiming to increase its competitiveness in the European market. The brand is reshaping its position on the axis of performance, spirit of adventure and commercial leadership with the new global platform called “Ready-Set-Ford”.

New strategy; It is built on customer-specific solutions, connected vehicle technologies and digital services that increase productivity. Ford aims to offer a more integrated ecosystem for both individual users and commercial customers, especially with data-driven mobility solutions.

Product range is being renewed in Europe

Ford is preparing a renewed product range consisting of five new vehicles with a “multi energy” approach in the European market. This approach, which includes electric, hybrid and different energy solutions, aims to offer a flexible structure in the transformation process of the brand.

The company also plans to strengthen its product identity by combining its off-road character and rally heritage with modern design and technology.

New model in commercial vehicles with Ford Pro

Ford Pro aims to further its leadership in the commercial vehicle segment in Europe. The company is moving beyond being just a vehicle manufacturer to a “productivity partner” model.

Thanks to connected vehicle technologies, fleet management, maintenance planning and operational efficiency are managed through a single digital system. It is stated that millions of data signals are obtained daily from more than 1.2 million connected vehicles in Europe, and this data increases operational continuity.

The newly developed services aim to detect malfunctions before they occur and accelerate maintenance processes. It is stated that in pilot applications, repair times were reduced by half and most of the maintenance processes could be predicted in advance.

New vision in European strategy

Ford of Europe President Jim Baumbick states that the new approach is based not only on vehicle sales but also on value creation through the vehicle and service ecosystem. The company is building its transformation process in Europe on “more efficiency, more connectivity and more flexibility.”

It was announced that the first campaigns of the “Ready-Set-Ford” platform will be launched in Europe in the coming days.