Ferrari is preparing for one of the most remarkable launches in its history. The brand’s new model, Ferrari Luce, will be introduced for the first time at a public event instead of closed invitations.
At the event to be held in Rome on Saturday, May 30, visitors will have the opportunity to experience Ferrari Luce free of charge. The event is implemented in cooperation with the Municipality of Rome and state institutions.
Within the scope of the program, participants will be able to examine the design and technology components of the vehicle and access detailed information areas about Ferrari’s new electric model. At the end of the event, iconic models that left their mark on Ferrari’s history will also be exhibited.
The most striking part of the night will be the light shows. The architectural structure of the event area will be illuminated with special projections and lighting with shows to be held starting from 21.00.
Ferrari emphasizes that this organization reflects the brand’s strong bond with Rome. The beginning of this bond dates back to pilot Franco Cortese’s first Ferrari victory in Rome in 1947.
Over the years, this relationship has become even stronger with various social projects. The recent scholarship support provided for Teatro dell’Opera di Roma and the educational area opened in Ostia Ponente in cooperation with Save the Children are among these projects.
Ferrari positions this event, which it conducts together with Roma Capitale, as not only a launch but also a part of the cultural bond it has established with the city.
Automobile Magazine – English News
Source link 2026-05-27 20:45:00
