Cupra kicks off the Are You Raval? tour in Germany, showcasing the new electric Raval in Berlin, Hamburg, Darmstadt, and Düsseldorf with live music and prizes.
Cupra has kicked off a promotional tour for its new electric model, the Raval, across Germany just two weeks after its global debut. The car, part of the 2026 model year lineup, will be showcased in five major cities.The first stop was a presentation in Dresden. From May 1 to 3, the car will be displayed in Berlin at Tempelhofer Feld. The tour then moves to Hamburg as part of the Hafengeburtstag celebration (May 8–10), followed by Darmstadt (May 21–24), and wraps up in Düsseldorf on June 5–6.The events, branded “Are You Raval?”, feature live music, DJ sets, and interactive zones. Some locations will have extra activities like sports areas and branded merchandise. Visitors will also receive a limited number of Elli vouchers worth 500 euros each, redeemable toward a car purchase within 30 days of attending.Overall, Cupra is betting on an offline strategy to promote the new model, combining the car’s presentation with cultural and entertainment programming.
Automobile Magazine – USA
