CLA Safety Hub, Mercedes embraces safety

Mercedes Italia confirms for 2026 the renewal of the partnership with the ACI-SARA Safe Driving Centers in Rome (Vallelunga) and Milan (Lainate), two points of reference in the diffusion of the culture of road safety and responsible mobility. The collaboration consolidated over the years continues with the aim of offering advanced training courses, where theory and practice integrate to improve the skills of road users. The centres, known for their educational programs and cutting-edge facilities, will continue to host courses aimed at professionals, enthusiasts and all those who want to increase their driving awareness. The CLA Safety Hub is born The most significant innovation this season is the creation of the CLA Safety Hub. This is a dedicated area around which all the practical tests and dynamic exercises will take place within the Centres. During the courses, the entire CLA range in its 100% electric, hybrid, sedan and shooting brake versions will allow participants to directly test the active and passive safety technologies developed by the Star. This approach transforms technology into concrete experience: from the operation of driver assistance systems to emergency maneuvers on controlled routes, drivers will be able to understand first-hand how engineering solutions help prevent accidents and mitigate risks. Mercedes embraces the theme of safety “We are particularly proud to renew our collaboration with the ACI-SARA Safe Driving Centers, a relationship that over the years has transformed into a true model of excellence in the promotion of road safety. The debut of the new CLA family – fresh from the Car of the Year 2026 awards and the safest car of 2025 according to the severe Euro NCAP tests – represents a further step forward. The creation of the CLA Safety Hub allows us to transform technology into experience concrete, for the benefit of all road users”, commented Mirco Scarchilli Head of Retail Experience & Press Relations.