Chery’s Co-Creation Move with Global Users

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Chery, China’s export leader in the automotive field, completed the 2025 Chery International User Summit and Opinion Leaders Forum, one of the most important events of the year. The event, which brought together more than 3 thousand participants from nearly 100 countries, including users, dealers, media representatives and members of the Chery Global ESG Advisory Alliance, enabled them to share a common vision of the future of smart mobility. Chery Automobile Chairman Yin Tongyue, who opened the summit, stated that ESG is at the heart of Chery’s sustainability strategy and that the brand continues to promote low carbon technologies and public interest initiatives in cooperation with global organizations, which means global He stated that it was part of his responsibility as a corporate citizen.

The 2025 Chery Opinion Leaders Forum, the prominent user-focused event of the summit, was held with the theme “The Dream Drive, Created for You” and hosted more than 20 opinion leaders from around the world. The forum blended user insights with brand innovation, progressing in three sections: “Users Speak,” “Brand Speaks,” and “Co-Creation Finale.” Chery product experts shared how the new TIGGO8 model provides a perfect harmony between safety, comfort and quality, while user teams participated in creative co-design workshops on topics such as hybrid power, security and family-friendly design. Participants from Indonesia, South Africa, Mexico, Turkey and other regions sincerely shared their ties with Chery and their growth stories, turning their vehicles into more than just a means of transportation, they became common companions of their families. Within the scope of the forum, Chery International Vice President Zhu Shaodongstarted the “Global Star Map Program”. This program aims to build a global Chery user community through co-creation, cultural interaction and social responsibility efforts. Zhu Shaodongsaid: “Our users’ voices drive Chery’s progress. Every idea matters and every creative spark will help shape the future we build together.”
inaugurated Chery Automobile Chairman Yin Tongyueemphasized that Chery is rapidly transforming from a traditional automobile manufacturer into a brand that builds smart mobility ecosystems. In the period January–September 2025, Chery Group’s global sales exceeded two million units, while sales in Europe more than doubled, reaching 145 thousand vehicles. This was evaluated as a reflection of the brand’s global co-creation power. Reaffirming Chery’s philosophy of “In somewhere, For somewhere, Be somewhere”Yin Tongyueemphasized its commitment to localizing R&D, supply chain and talent development processes through collaborations with universities and businesses around the world. He also stated that ESG is at the heart of Chery’s sustainability strategy. Yin TongyueHe stated that the brand continues to promote low carbon technologies and public interest initiatives in cooperation with global organizations, and that this is part of its responsibility as a global corporate citizen.

Automobile Magazine – English

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