CHERY UK hosted its first retailer-focused conference, celebrating growth and recognising top-performing partners
Inaugural CHERY UK Retailer Conference provided a chance to share CHERY’s wider plans and vision for the year ahead, hosted by TV presenter Georgie Barrat
Since launching in August 2025, CHERY UK has sold over 5,500 vehicles, capturing a 1.09% market share* through its growing retailer network, which currently sits at 58 locations
Seven further awards were presented to the retail network, recognising marketing, compliance and other key areas
London, 30 January 2026The inaugural CHERY UK Retailer Conference took place this week in Coventry, celebrating the brand’s breakthrough growth and recognising the achievements of its top-performing retailers.
CHERY launched in the UK in August 2025 and is entering 2026 with a vision of sustainable, profitable growth and developing long-term partnerships.
Although new to the UK market, CHERY leverages the strength of Chery International – China’s largest car exporter for 23 consecutive years. In its first four months, CHERY sold over 5,500 vehicles, capturing a 1.09% share of the UK market* through its 58-strong and growing network.
The CHERY UK Retailer Conference brought together partners from across the UK, placing the network at the heart of the brand’s plans for 2026.
Discussing the CHERY UK Retailer Conference, Farrell Hsu, CHERY UK Country Director, said: “Our vision is focused on sustainable, profitable growth and developing long-term partnerships. In just our first four months, CHERY has sold over 5,500 cars, securing a 1.09% market share*. This is just the beginning – our retail network is now at 58 locations and continues to expand, as we work closely with our retailer partners to deliver excellence at every level.”
The CHERY UK Retailer Conference also celebrated the outstanding performance of CHERY’s retail network, with awards recognising excellence in sales, marketing, innovation and compliance. The winners included:
Sales Excellence Award – Total Retail Sales: Arnold Clark Group
Marketing Excellence Award: Invicta Motor Group
Breakthrough Performance Award: Parks Group
Event Excellence Award: Allen Motor Group
Best Sales Innovation Award: Barnetts Dundee
Sales Excellence Award – Total Fleet Sales: Greenhous Group
Compliance Excellence: Eastern Western
CHERY UK customers benefit from comprehensive aftersales support, including a 7-year/100,000-mile vehicle warranty, 8-year/100,000-mile battery warranty, and RAC roadside assistance for the first year (subject to annual servicing).
The CHERY TIGGO 7 and TIGGO 8 are available now, priced from £24,995 OTR** and £28,545 OTR** respectively. The flagship CHERY TIGGO 9 started UK sales this month, and is offered exclusively in comprehensively equipped ‘Summit’ specification, starting from £43,105 OTR**, with premium paint as the only optional extra.
* SMMT, smmt.co.uk/vehicle-data/car-registrations
** All prices correct at time of writing, January 2026
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Automobile Magazine-UK
