Cevher Jant, a pioneer in aluminum casting technologies with more than 70 years of engineering experience, is included in the scope of TURQUALITY Brand Support, the branding program carried out by the Ministry of Commerce. Cevher Jant Deputy Chairman of the Executive Board Cevher Özyavuz said, “We will continue our journey of becoming a sustainable and strong global brand that creates value beyond borders with determination.”
Türkiye’s first aluminum cast wheel manufacturer, Cevher Jant, was included in the TURQUALITY Brand Support program, the world’s first and only state-supported branding program. While Cevher Jant increases its effectiveness in international markets with the program, it will continue to strengthen its focus on sustainability, digitalization and value-added production in line with its long-term growth vision.
A new era in the global brand journey with TURQUALITY
Commenting on the subject Cevher Özyavuz, Deputy Chairman of the Executive Board of Cevher Jant,“As Cevher Jant, we have been managing our production power, engineering capability, sustainability approach and global collaborations in a holistic manner with our branding vision for many years. We see our acceptance into the TURQUALITY Program as a result of this strategic transformation, our stable growth approach and long-term vision. Together with TURQUALITY, we are stepping into a new era that will further strengthen our position in global markets, increase our brand awareness and move our international competitiveness forward. The institutional and strategic benefits that the program will provide “With these contributions, we aim to further develop our digitalization, sustainable production, R&D and design capabilities, while also strengthening our international organizational structure. We will determinedly continue our journey to become a sustainable and strong global brand that creates value beyond borders.”
Rim production power extending from Izmir to the world
Today, Cevher Jant, which has a market share of approximately 25% in Türkiye’s wheel exports, operates a total of 78,000 square meters in the Aegean Free Zone.2 It produces approximately 3 million rims annually in its two modern factories spread over the area. The company, which has a strong position in the international market with its offices in Germany, Spain and Sweden, exports 99% of its production. Cevher Jant, which can carry out the entire design of rims with different color and design applications for its customers from the concept stage to the final product stage, serves as a design partner for world-famous brands such as Volkswagen, Audi, Mercedes-Benz, Skoda, Seat, Stellantis.
Automobile Magazine – English
