In a world where digitalization is gaining momentum, software stands out as the invisible engine of progress. Software shapes the way we communicate, the way we work, the devices we use in daily life, and the production processes. Only when software is seamlessly integrated with the physical world of hardware can it reach its true potential. At CES 2026, Bosch reveals how software and hardware come together to make a smarter future possible. In her statement at the fair held in Las Vegas, Bosch Board Member Tanja Rückert said, “Thanks to our years of hardware and software expertise, we can close the gap between the physical world and the digital world. By integrating hardware and software, we develop smart products and solutions that are human-oriented, that is, reflecting the ‘Technology for Life’ approach.”
Strong growth target in software and services
Bosch aims to generate over 6 billion euros in revenue from software and services by the beginning of the next decade. A significant portion of this revenue is expected to come from artificial intelligence (AI)-based solutions. Approximately two-thirds of this revenue is expected to come from the Mobility business line. The company plans to double its revenues from software, sensor technologies, high-performance computers and network components to over 10 billion Euros by the mid-2030s. Bosch continues its leading role in the application and development of artificial intelligence. The technology company will invest over 2.5 billion Euros in this field by the end of 2027.
Artificial intelligence innovations in the cockpit experience
Artificial intelligence plays a key role in the vehicles of the future. Bosch is already using artificial intelligence solutions to increase driving safety and comfort. At CES 2026, Bosch is introducing its new AI-based cockpit solution.
Developed as an all-in-one system, this cockpit allows for a high level of personalization of the in-car experience. Equipped with a large language model, the system can communicate with the user as if he or she is talking to a real person. The visual language model can detect and interpret the environment inside and outside the vehicle. In this way, the system can, for example, automatically search for parking upon arrival at the destination or create meeting minutes during online meetings.
Software-defined driving with by-wire systems
Bosch is also among the leading providers of by-wire systems, one of the fundamental technologies of automatic and software-defined driving. These systems replace mechanical connections for braking and steering with electrical signal lines, opening up completely new possibilities in terms of design, safety and software control. Bosch expects to achieve cumulative sales revenue of over €7 billion by 2032 with brake-by-wire and steer-by-wire. The market dynamics of this key technology will continue to accelerate in the 2030s.
Movement-related disturbances are reduced with smart software
Bosch’s Vehicle Motion Management software makes it possible to manage the vehicle’s motion in all six degrees of freedom by centrally controlling the brakes, steering, powertrain and chassis. This enables individual actuators to be better coordinated and used more efficiently.
In the future, these systems can also be adjusted according to the individual needs of the driver. The software aims to prevent movement-related disturbances by significantly reducing skidding in bends or swaying back and forth in stop-and-go traffic. This is seen as an important step on the path to autonomous driving.
Radar Gen 7 Premium debuts at CES
Bosch is introducing its Radar Gen 7 Premium solution, which combines sensor technology and artificial intelligence, with its world premiere at CES. The new radar sensor takes driving support functions such as highway pilot to the next level. Offering maximum angular sensitivity and very long range thanks to its special antenna configuration, the sensor can detect even very small objects such as pallets or vehicle tires at distances over 200 meters. In this way, it enables appropriate driving maneuvers by accurately detecting lost loads or other road users in complex traffic conditions.
eBike security is taken one step further
Bosch’s hardware and software expertise also makes eBikes safer. With the new feature added to the eBike Flow application, users can mark their bikes or batteries as stolen.
In this case, second-hand buyers receive a warning when authorized services or security units try to connect via the eBike Flow application. This makes it significantly more difficult to resell stolen eBikes.
The unsung heroes of digitalization: MEMS sensors
Small but highly advanced sensors are the basis of many innovations, from automotive to industry, from home technologies to robotic applications. Bosch is introducing its new BMI5 AI MEMS sensor platform at CES. All sensors developed on this platform; It stands out with its high sensitivity, durability and energy efficiency. Thanks to integrated artificial intelligence functions, it can detect movements, locations and contexts. New sensors; It provides natural 3D interaction by tracking head movements without delay in virtual and augmented reality applications. It also helps robots perceive their environment and movements with high accuracy. For example, it enables humanoid robots to find the right path even when the camera view is restricted.
CES 2026: Software-defined driving with Bosch By-wire systems
Automobile Magazine – English
