Celebrating the spirit of partnership and automotive excellence with Bugatti Broward

As Bugatti continues to pursue inimitable standards of automotive elegance, luxury and performance, the values that have defined the marque for more than a century flourish around the globe. The brand grows its network of trusted dealer partners the world-over, building exceptionally strong relationships in their shared quest to unite discerning customers with their unique hypercar creations. In the Sunshine State of Florida in the USA, one of Bugatti’s leading partners – Bugatti Broward – continues to illuminate the way for the brand’s enthusiasts to celebrate and immerse themselves in the Bugatti legend in equal measure.

Setting itself apart as a partner of distinction operating on the highest plane of customer experience, Bugatti Broward has established its status as one of the best-performing Bugatti dealerships in the country. It sets the standard for bringing new and loyal customers together with the hypercar masterpiece that resonates with them the most; delivering peerless passion; and helping them craft the ultimate personal experience as they immerse themselves in the Bugatti community.

Indeed, in 2023, the dealership was awarded the highly sought-after accolade of ‘Regional Best Performing Bugatti Service Partner’ in North America, with its trajectory of quality further underscored by the recognition of the partner Abraham Cohen as the ‘Best Performing Brand Manager’ throughout the world in 2024.

And so, at the dawn of a sun-soaked day in Miami Beach Harbor, came a symbol of the affinity Bugatti Broward’s customers have for the storied brand. With his bespoke W16 Mistral present, a loyal customer of the dealership arranged for an extraordinary showcase of technological innovation. On MacArthur Causeway, in a race fueled with passion and excitement for ingenuity, the Bugatti hypercars – with Mate Rimac, CEO of Bugatti Rimac behind the wheel – echoed his bespoke one-of-one 50ft Gameboat; a custom-made creation with an intricate carbon-fiber monocoque construction, and a masterpiece laser-focused on performance and extraordinary design. From the conception and form of its aesthetic, to the extreme sensation of speed at the wheel, it mirrored the purest essence of Bugatti as it sat resplendent on the water’s surface, delivering the perfect complement to the captivating Bugatti roadster.