In the U.S., the average transaction price for a new GMC vehicle showed a modest increase in October 2025, compared to the same period the year before.
According to data provided by Cox Automotive and Kelley Blue Book, GMC vehicles transacted at an average price of $66,550 in October, compared to $65,571 in October 2024, representing a 1.5-percent increase. That’s also a 1.1-percent rise compared to September 2025, when the brand’s vehicles boasted an ATP of $65,842.
Compared to the overall industry in the United States, the average transaction price for a new vehicle across all brands reached $49,766 in October 2025, a year-over-year rise of 2.1 percent and a month-over-month decrease of just 0.4 percent. As we can see, GMC more or less followed the industry.
“October’s dip in average transaction prices was anticipated and reflects a natural market adjustment after September’s record highs,” said Cox Automotive Executive Analyst Erin Keating. “Even with the pullback, prices remain elevated year over year. Fortunately for automakers, there is continued strength in consumer demand, especially from well-heeled households. Consumers remain engaged, and while affordability challenges persist, the industry is adapting with incentives and product mix shifts,” she added.
As for GM’s other brands, Cadillac’s ATP shot up to $84,579, marking a 22.7-percent year-over-year increase. Buick’s average transaction price crested at $36,317 for a year-over-year increase of 2.8 percent. Chevy’s ATP amounted to $51,078, or 7.6 percent more than in October 2024. As a whole, the General Motors new vehicle average transaction price reached $56,181 in October 2025, a 7.9-percent improvement over the same period last year, and a 2.2-percent increase over September 2025 results.
Notably, GMC’s ATP has risen modestly or remained stable every month so far this year. Total sales increased 10.3 percent through the first nine months of 2025, spurred by a 16-percent rise for the refreshed GMC Yukon and a 12.9-percent hike for the GMC Sierra HD, the brand’s most expensive ICE models. That’s counterbalanced by a 30.2-percent increase in GMC Acadia sales, which currently starts at $45,595, while GMC Terrain sales have risen by 36 percent in Q3 2025, which currently starts at $31,895.
Cox Automotive and KBB also stated that ATP of full-size pickup trucks hit an all-time in October 2025 at $66,462 while the average MSRP (asking price, not transaction price) reached $70,351, with incentives representing only 8.4 percent of the average transaction price. On the flipside, EV sales expectedly nosedived by 48.9 percent, compared to September 2025, after the discontinuation of the EV tax credit of up to $7,500, and by 30.3 percent compared to October 2024.
Automobile Magazine-USA
