Genesis Motor America appoints Amy Marentic

Genesis Motor America appoints Amy Marentic as chief marketing officer

Genesis Motor America today named veteran marketing executive Amy Marentic as chief marketing officer. In this position, Marentic will oversee all Genesis marketing strategy and activities across the United States, driving brand awareness while contributing to increased sales and market share expansion. Marentic will report to Tedros Mengiste, chief operating officer of Genesis Motor North America.

“Amy has a proven track record of driving transformation and growth in her experience leading marketing initiatives in automotive, mobility, and technology sectors,” said Mengiste. “As we continue on our path of rapid growth, I look forward to working with Amy to strengthen our brand’s visibility across every consumer touchpoint and welcome more customers to the Genesis family.”

As CMO, Marentic will be responsible for leading the United States marketing division in the development, implementation, and management of marketing messages directed at consumers. Marentic will develop and manage the strategic business plan for all national and regional advertising, multicultural, experiential, and digital marketing, CRM, and the brand’s online presence. Additionally, Marentic will support the brand’s current and growing network of standalone retail facilities through local marketing efforts.

Marentic joins Genesis with over 25 years of global automotive and mobility experience, excelling in marketing, sales, product and brand strategy, management, and technology. Most recently, as president, global solutions at Circana, Marentic collaborated with global advertisers, agencies, platforms, and publishers to strategically optimize media and trade spend, resulting in exceeded revenue growth and enhanced return on investment. Marentic also held the role of global automotive director at Google, supporting and accelerating the brand’s digital transformation, delivering billions in ad revenue growth.

Prior to Google, Marentic held multiple leadership roles during an over 25-year tenure at Ford Motor Company, including as general manager for the Ford Icons business, encompassing the Bronco, Mustang, and Raptor brands, and President of Lincoln Asia Pacific. Marentic was recognized industry-wide for excellence and innovation in end-to-end product development and marketing strategies.

Marentic holds a bachelor of science in aerospace engineering and a master’s degree in industrial and manufacturing engineering from the University of Michigan.