Mini’s Oxford Edition repackages its manufacturing heritage as a product story, linking the brand identity directly to a production site. The BMW Group is celebrating 25 years of modern Mini production at its Oxford site with the Mini Cooper Oxford Edition, a special edition of the three-door Cooper available in Cooper C and Cooper S versions. The Oxford plant has been producing the modern Mini since 2001, where the original Mini entered production in 1959. The exterior features the Union Jack graphic on a white contrast roof with a red and white stripe in the middle that runs the length of the vehicle. Three body colors are offered: Chili Red, Indigo Sunset Blue and Blazing Blue. White mirror caps and 18-inch Slide Spoke two-tone wheels with version-specific hub and valve cover covers complete the exterior trim. Inside, Union Jack details continue on the steering wheel and driver’s side floor mat, while the passenger side floor mat carries a checkered flag, referencing Mini’s motorsport history. Unique door sills mark the 25th anniversary at entry and exit. The edition is distinct from and has no connection to the well-established Oxford Edition sold in the US market. Alongside the vehicle, the BMW Group also introduced the Oxford Capsule lifestyle range, which includes bags, clothing and accessories in navy blue with Union Jack details. This edition continues Mini’s strategy of region-exclusive and anniversary special editions, following previous launches such as the Mini Paul Smith Edition and the Mini 1965 Victory Edition.
Automobile Magazine – English News
Source link 2026-07-10 21:26:00
