With summer tires accounting for approximately 80% of global annual tire sales, Michelin further reinforces the importance of this segment and MICHELIN Priority and MICHELIN Pilot Sport are two new ranges designed to meet the evolving demands of modern mobility.
As electrification accelerates, vehicle manufacturers require tires that provide low rolling resistance, strong grip, long life and precise handling. New MICHELIN Leadership and MICHELIN Pilot Sport It is designed to meet these requirements, helping to increase electric vehicle range, reduce fuel consumption and deliver high levels of performance without compromising safety and durability. Both series have already been approved by leading global automotive manufacturers.
Jean-Claude Pats, Director of the Automobile and Two-Wheeler Business Line and member of the Michelin Executive Committee, said:
“These innovations reflect a profound transformation in mobility. Today’s tires must support the transition to electric vehicles while combining performance, durability and energy efficiency.
“With MICHELIN Priority and MICHELIN Pilot Sport drivers and manufacturers no longer have to compromise between performance, safety, durability and efficiency. “These new ranges demonstrate Michelin’s continuous investment in innovation and its desire to deliver technologies that support the mobility needs of today and tomorrow.”
Automobile Magazine – English
