TEKAYDINLAR, ON THE WORLD STAGE AT BUSWORLD 2025 BRUSSELS FAIR….
Busworld 2025 Brussels Fair, one of the most prestigious organizations of the commercial vehicle industry, brought together the leading brands of the industry from all over the world this year. Bursa-based Tekaydınlar Automotive has taken its place among the companies representing the Turkish production power in the global arena.

At the fair, Tekaydınlar took the stage with its new brand SAMBUS and introduced its new models Massimo Traveler and Icaro for the first time. Innovative designs, high engineering quality and user-oriented details attracted the attention of a wide range of visitors from Europe to Asia and the Middle East.
Within the scope of the partnership agreement signed with Zeroid, Tekaydınlar also exhibited a new vehicle that is 100% electric and naturally suitable for urban use. The model offering a range of 250 km; It attracted great attention, especially from fleet managers, with its efficiency, quiet operation and low operating costs.

Tekaydınlar also introduced its new digital solution, Sam Voice, developed at the R&D Center approved by the Ministry of Industry and Technology, at the fair. Sam Voice combines the architecture that meets the cyber security requirements of the new directives with in-car voice command capabilities in a single product. This provides drivers with safe, hands-free access to critical functions, while making updates and security management easier for fleet owners.
“We continue to strengthen our position in the sector”
Tekaydınlar Automotive General Manager Bayram Taşocak said the following in his evaluation of the fair:
“For us, Busworld is not just a fair where we exhibit vehicles; it is a meeting point where we test the innovations we have been working on for years against the pulse of the world. We showed our new product family, which we developed in our R&D Center approved by the Ministry of Industry and Technology, for the first time in Brussels. In addition to Massimo Traveler and Icaro, thanks to our cooperation with Zeroid, we introduced our new 100% electric model, naturally suitable for urban use; its 250 km range attracted great attention, especially on the fleet side.

Another innovation we made this year was Sam Voice. It combines voice command and cyber security in a single solution with its architecture that takes into account the cyber security requirements of new regulations. The feedback we received from visitors clearly shows that we need to further our R&D investments while expanding our export network.”
Visit from BTSO President Burkay
İbrahim Burkay, Chairman of the Board of Bursa Chamber of Commerce and Industry, was also at the fair. Tekaydınlar visited his stand. Burkay, as one of the companies representing the production and export power of Bursa Tekaydınlar‘He expressed his pleasure to see the company in the international arena.
Automobile Magazine – English





















