Services are as Important as Tires for Safe Driving in Winter Conditions
Brisa points out that the use of winter tires is critical for safe driving in conditions where the air temperature drops below 7 degrees, which is considered critical for safe driving in winter. According to data from the European Tire and Rubber Manufacturers Association (ETRMA), winter tires can shorten the braking distance by up to 10 percent on wet surfaces and up to 18 percent on cold surfaces. Cold weather, icing and variable road conditions, especially in urban areas mobility It is stated that it can increase risks in long distance driving.
Brisa Deputy General Manager Cenk Koçdor said, “Switching to winter tires is one of the most critical steps in terms of safe driving. With falling temperatures, roadholding and braking performance are directly affected; therefore, choosing the right tire forms the basis of driving safety. However, a safe and comfortable driving experience is not limited to using the right tire; elements such as the ease of the transition to tires, service quality, correct storage and regular control also directly affect the customer experience. We focus on developing services that facilitate this process from end to end and enable drivers to manage winter preparation more easily.” he said.
In line with this approach, Brisa highlights service solutions for the different needs of drivers during the winter period, from tire change to storage, from after-sales assurance to technical service infrastructure.
Ease of Process Stands Out in Tire Change
It is important for driving safety to change tires in a timely and practical manner during the winter period. While tire selection and appointment planning opportunities are offered through Brisa’s Bridgestone and Lassa online tire sales platform Lastik.com.tr, it is aimed to make tire purchasing and installation processes more accessible thanks to mobile service services and widespread sales points.
The Need for Additional Assurance Increases in Winter Conditions
In addition to the tire change process, after-sales support also becomes important during the winter period, when difficult weather and road conditions increase. Brisa, Lassa and Bridgestone branded passenger cars and On 4×4 tires While it provides a 5-year warranty, it also offers free tire replacement support for 1 year with tire assurance under certain conditions in case of road-related damage.
Correct Storage Becomes Important During Seasonal Transitions
Correct storage conditions play a critical role in preserving the lifespan and performance of tires. Within the scope of the Tire Hotel service offered at more than 200 points across Türkiye, tires are stored in insured and air-conditioned warehouses. In this way, it is aimed to preserve the performance of the tires and to manage the change processes faster and safer during seasonal transitions.
Automobile Magazine – English
