Türkiye’s leading tire manufacturer Petlas is leaving behind another successful year both in production and exports. Hakan Yalnız, General Manager of Petlas, which is preparing to celebrate the 50th anniversary of its establishment in 2026, said, “As the vehicle park grows, the frequency of tire renewal increases; therefore, the tire industry exhibits a durable structure despite general economic fluctuations. Therefore, in terms of the sector, we expect 2025 to be a year in which demand is relatively stronger compared to the sector record in 2024, production capacity increases slightly compared to 2024, exports expand and the renewal market continues its locomotive role.” “It is possible to define,” he said. Stating that Petlas was founded in 1976 with a completely national vision, Hakan Yalnız said, “Today, we have managed to make Petlas one of the largest manufacturers in Europe with a wide product range from aircraft to tractors, from buses to construction equipment, with 300 different patterns, more than 3,500 sizes, and exports to nearly 130 countries. Our goal in our 50th year is to carry this success even further. In the coming period.” “We want to expand R&D investments, increase our global competitiveness in the premium and UHP segment, create a stronger market presence in the USA, Europe and South America, become a world brand in the defense industry and deepen our sustainability investments. In short, the first 50 years of Petlas were a success story for Turkey; the next 50 years will be a period of greater breakthrough that will make a global impact.”
Petlas, which directs the future of the sector with innovative technologies and sustainable solutions, maintains its leading position with its wide product range, from passenger cars to aircraft tires, from products specific to the logistics sector to agricultural machinery. Petlas, which is preparing to celebrate its 50th anniversary in 2026, has left behind another successful year with its strong R&D and perfect production capability.
The aftermarket continued its locomotive role!
Stating that 2025 is a positive year for the tire industry on both a global and national scale, Petlas General Manager Hakan Yalnız said, “In 2024, serious records were broken in both automotive production and tire consumption in the world, and after this high base, we see that the growth trend continues in 2025. The global tire market closed 2024 with 2.5 billion units, and approximately 2.2 billion of it was the renewal market. In 2025, both the vehicle park and “The continued expansion and high capacity utilization rates, especially in commercial transportation, support demand on the aftermarket side, creating a stable growth basis for automobile manufacturers and related industries like us,” he said. Reminding that total passenger and commercial tire sales in Türkiye broke a record with 23 million units in 2024, Hakan Yalnız said, “The market continued its strong course in 2025 with the impact of vehicle sales, second-hand traffic and fleet renewals. As the vehicle park grows, the frequency of tire renewal increases; therefore, the tire industry exhibits a durable structure despite general economic fluctuations. Therefore, it is possible to define 2025 as a year in which the sector will maintain its strength.”
Our strategies for entering new markets are ready!
Emphasizing that, as Petlas, they took a cautious but strong stance against stagnation due to the disinflationary policies implemented in the economy on both the domestic market and export side in 2025, Hakan Yalnız continued: “Last year, we recorded a 5.4 percent growth in the passenger tire group and reinforced our leadership with a market share of approximately 25 percent. We maintained this momentum in 2025. We continued to be the most preferred brand in the renewal market this year, as in the last 3 years. This is It is an important indicator of how strong the consumer’s trust in our brand is. On the export side, we maintain our position as the producer that exports tires to the most countries in the sector. Germany, Romania, the Netherlands, Egypt, Morocco and the USA are among our strongest markets. In addition, we have created strategies to enter new markets where we have never sold before, such as Mongolia, Myanmar, Gabon, Zambia and Botswana. We aim to increase our market share in Africa. R&D investments are one of Petlas’ strongest muscles. Having Türkiye’s first and only tire test track enables us to develop our products in real-use conditions. Additionally, with our Tire Test Laboratory receiving the title of internationally accredited, we have become one of the four brands in the world and the only brand in Türkiye that can carry out tire testing processes for civil and military aircraft with completely domestic facilities. This has significantly increased both our contribution to the defense industry and our competence in the global tire arena. situation.”
We export to nearly 130 countries!
“2026 will not only be an anniversary for Petlas; it will be the 50th anniversary of a success story that has a place in Türkiye’s industrial memory,” said Hakan Yalnız, adding, “Founded in 1976 with a completely national vision, Petlas is now Europe’s largest company with a wide product range from aircraft to tractors, from buses to construction equipment, with 300 different patterns, more than 3,500 sizes, and exports to nearly 130 countries.” Our goal in our 50th year is to take this success even further. In the coming period, we want to increase our R&D investments, increase our global competitiveness in the premium and UHP segment, create a stronger market presence in the USA, Europe and South America, become a global brand in the defense industry and deepen our sustainability investments. In short, the first 50 years of Petlas were a success story for Turkey; the next 50 years will be a period of greater breakthrough that will make a global impact. “It will happen,” he said.
Stating that there has been a serious increase in demand in the market as every year with the start of the winter tire application, Hakan Yalnız said, “There is a significant movement, especially in commercial vehicles traveling between cities, heavy vehicles and the SUV segment. Again, with the awareness provided by the communication studies, we are in a period where passenger car users have started to install winter tires, even if it is not mandatory. This year, unlike usual, the mandatory winter tire period has been extended by 1 month. As Petlas, we have entered this period with a very strong preparation. Product “Our range is very comprehensive for both passenger cars, light commercial vehicles and heavy vehicles. Especially in the passenger segment, our Snowmaster 2 and Snowmaster 2 Sport and TBR segment Coach tires stand out among our new generation winter tires. These products have very assertive test results in terms of braking performance, road grip, low noise level and durability on wet and snowy surfaces. We can respond quickly to demand thanks to our widespread dealer network throughout Turkey and our high production capacity,” he said.
Automobile Magazine – English
