Otokoç and Fenerbahçe renewed for the 2026-2027 season

Unshakable Cooperation in its 120th Anniversary: ​​Otokoç and Fenerbahçe Signed Saying “Trust in Our Hearts, Fenerbahçe in Our Hearts”

Türkiye’s two well-established brands in the field of sports and mobility are carrying their unshakable partnership of many years into a historic era. Fenerbahçe Sports Club and Otokoç renewed their Football A Team jersey cooperation agreement for the 2026-2027 season with a ceremony held on April 15.

The jersey cooperation agreement between “Otokoç”, the automotive retailing brand of Otokoç Otomotiv, which continues its mobility activities in 9 countries including Turkey and was established in 1928, and the large and well-established sports club Fenerbahçe, was announced at a press conference held at Chobani Stadium, Fenerbahçe Şükrü Saracoğlu Sports Complex, 1907 Tribune.

To the meeting; Otokoç Automotive Company Leader İnan Ekici, Fenerbahçe Sports Club Vice President Murat Salar, Fenerbahçe Sports Club Board Member Burçin Gözlüklü attended.

In the 120th anniversary of Fenerbahçe Sports Club, this meaningful cooperation continues as a strong companionship with the motto “Trust in Our Hearts, Fenerbahçe in our Hearts”. This new era, which became official with the signing ceremony, symbolizes the common vision of both institutions and the value they add to Turkish sports.

Otokoç Automotive Company Leader İnan Ekici: “As 98-year-old Otokoç Otomotiv, which is part of the Koç Group celebrating its 100th anniversary this year and moving towards its 100th anniversary, we have always seen it as our priority to contribute to the values of our country with our deep-rooted history. We are honored to continue our cooperation with a club full of historical successes like Fenerbahçe, in a special period such as the 120th anniversary of the club. This cooperation is not just a cooperation, but a reflection of the vision of two giant brands on the field. With the greatness of Fenerbahçe When Otokoç’s corporate power comes together, a feeling of trust emerges. This trust is built over the years; it does not change easily, because trust is the result of sustainability. Today, we embrace not only the past but also the continuation of this partnership and we say, Trust in Our Heart, Fenerbahçe in our Heart!”

Fenerbahçe Sports Club Deputy Chairman Murat Salar: “We will sign this contract today, we are renewing it, but this cooperation is not very new. It is a long association that started with Avis and will enter its 8th year. Koç Group, Otokoç, Avis companies have always supported Fenerbahçe in this regard. We would like to express our gratitude to our President Mr. Ali Y. Koç, Mr. İnan’s team, and the entire Otokoç Family for their support throughout the process. We hope our cooperation will continue for many years.” “Hopefully, we will witness the success of our team. We will have Otokoç on our jersey during those periods as well. It is very important for us to have them on our side.”

Fenerbahçe Sports Club Board Member Burçin Gözlüklü: “Otokoç is not just a business partner for Fenerbahçe; it is a valuable companion who has a place in the memory of this club, knows its values and has accompanied this journey with the same belief for many years. On this occasion, I would like to thank everyone who contributed, especially our former President, Mr. Ali Y. Koç, who had a great share in laying the foundations of this strong bond. While we are talking about this strong partnership today, we have entered one of the most critical periods of our struggle on the field. There are two important goals ahead of our football team and we are moving forward with great faith for both goals. Our community is united; everyone is with our team with the same faith and determination. I hope we will crown this unity with success on the field. The contribution of all our business partners who walk with us on this path is extremely valuable to us. I would like to thank the Otokoç Family once again for their valuable companionship, trust and contributions.
I hope this agreement will be beneficial for both parties, and I express my gratitude to all of you for your participation.”

Sharing his message with the meeting participants, Fenerbahçe Sports Club Football A Team Captain Milan Škriniar said: “Sports collaborations are always very valuable for our community. I could not be with you today because I had a special training program, but I would like to thank the entire Otokoç Family for their support.” he said.

Trust in our hearts, Fenerbahçe in our hearts

With this agreement, Otokoç will continue to support Fenerbahçe Football A Team throughout the 2026-2027 season. This partnership between Otokoç, with its nearly 100-year heritage, and Fenerbahçe, with its 120-year roots, will continue to grow stronger with the mission of contributing to the development of Turkish sports.

Automobile Magazine – English