Official: WHOOP new Ferrari Team Partner

In the week in which Ferrari will present its SF-26 to the world on Friday 23 January, the Prancing Horse has announced a new official announcement, this time linked exclusively to the team’s partners for 2026. After the recent agreements reached with OMR Automotivi and Bingx, WHOOP has also become a Team Partner of the Maranello company, as confirmed by the latter with a press release. But not only that: the US company, specialized in the creation of health trackers used by athletes to monitor their general health (and which will be provided to drivers and team members), will also be Ferrari’s Official Health and Fitness Wearable Partner. In this way, the medical team supporting the Rossa will work closely with WHOOP’s Performance Science experts, in order to improve physical efficiency by analyzing data relating to sleep, stress and recovery in line with the team’s data-driven approach. “The partnership with WHOOP allows us to extend our data-driven approach beyond the car, to aspects more related to the human factor, combining our experience in high-performance engineering with WHOOP’s expertise in the field of human health – declared Lorenzo Giorgetti, Chief Racing Revenue Officer of Ferrari – this collaboration represents a further step in our commitment to innovation and continuous improvement, with the aim of creating the best possible conditions for the team, on and off the track”.