NBHX wins first IMSE mass production award in China

TactoTek’s licensee model has transformed ecosystem partnerships into a global mass production business spanning Europe and China Automotive interior and exterior solutions provider NBHX has received a mass production award from a Chinese automaker for its exterior illuminated smart surface application using TactoTek’s In-Mold Structural Electronics (IMSE) technology. This is the first serial production nomination for IMSE in China and the first nomination for automotive exterior lighting technology. The application enables exterior design and brand differentiation by combining lighting and electronics in a single ultra-thin structure. Series production will take place at NBHX’s new IMSE-dedicated factory in China, located close to the customer’s vehicle assembly operations. The choice in China, a market known for rapid product cycles and rigorous cost discipline, carries particular weight in terms of IMSE’s broader ambitions. TactoTek provides the underlying technology platform, with NBHX operating as a licensee. NBHX President Zhou Xiaofeng said in a statement: “We see the opportunities unlocked by IMSE technology, and this award is a clear testament to that. China is bold and progressive in its approach to design and manufacturing, and across automotive lighting applications IMSE offers benefits that traditional technologies can never match. We are proud to deliver this application for a major global automaker, and our investment in a new dedicated manufacturing facility reflects our long-term commitment to industrialize IMSE technology at scale in a variety of areas beyond automotive.” just like human robotics.”

Information: This content was prepared and published using AutomobileMagazine’s artificial intelligence-supported publishing system, in line with the information shared by international automotive manufacturers and reliable press sources.