Iveco introduces the Model Year 26 series at the Turin showcase

Iveco’s shared ambition for premium is as much a cultural reset as its product claim, and the Iveco Experience 2026 is prime evidence that Iveco is launching its Model Year 26 range of trucks and vans at the Iveco Experience 2026, held from 1 to 4 July at the Officine Grandi Riparazioni (OGR) in Turin. The event brought together 2,000 customers, dealers, suppliers, business partners, media representatives and employees, marking what the brand describes as a significant step in its journey to becoming a premium partner. The event focused on ‘Spirito in Movimento’, which Iveco presents as both a brand identity and an operational commitment to quality throughout the vehicle lifecycle. OGR, a historic industrial space reflecting the brand’s Turin roots, formed the backdrop for plenary sessions, installations and interactive activities used to embody the new Iveco identity. Iveco Group Chief Executive Olof Persson said in a statement: “Iveco Experience 2026 represents a major milestone in the journey we started two years ago with a clear ambition: to be a true premium partner for our customers. We have put quality at the heart of everything we do, transforming the way we work, strengthening our culture and making the investments necessary to deliver best-in-class, end-to-end quality. ‘Spito in Movimento’ is more than a slogan. Iveco is the personality and It is our commitment to raising the bar and being a reliable partner that provides peace of mind and customer success.”

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