Hyundai Wins ‘Platinum’ in 2025 Pinnacle Awards for Purpose-Driven Marketing

Hyundai Motor America was recently honored with the 2025 Platinum Pinnacle Marketing and Communications Award for its science, technology, engineering, and mathematics (STEM) education initiatives in Coastal Georgia. The area is home to Hyundai Motor Group Metaplant America (HMGMA), Hyundai Motor Group’s first dedicated electric vehicle mass-production plant, located in Bryan County, Georgia.

“Hyundai is proud to receive the Platinum Pinnacle Marketing and Communications Award for our STEM programming in Coastal Georgia,” said Brandon Ramirez, director, corporate social responsibility, Hyundai Motor North America. “Education prepares the next generation of innovators, engineers, and leaders. By helping more students participate in STEM programs, we hope to open new pathways towards exciting careers, including those in the automotive industry.”

Hyundai, in collaboration with the SAE Foundation^SM, introduced SAE International’s A World In Motion® STEM program in Bryan County schools last year and continues it with the Skimmer Challenge, an inquiry-based activity that teaches STEM concepts while encouraging teamwork and critical thinking. Additionally, Hyundai expanded its partnership with the H2GP Foundation for the Hyundai RC program, sponsoring student teams for the Georgia Hydrogen Grand Prix, where they built and raced hydrogen-powered RC cars, fostering interest in renewable energy and engineering.

These hands-on programs aim to boost student participation in STEM, connect classroom learning to real-world topics like clean energy and mobility, and prepare students for future careers.

From AI-powered innovations to purpose-driven campaigns, the Pinnacle Awards spotlight the creative and strategic work shaping the future of marketing, public relations, communications, and social media.