In the sector that has been breaking records for the last four years, Mercedes-Benz broke a new record by reaching the highest sales figure in its history with the sale of 33 thousand 374 cars.
Mercedes-Benz, with one in every 5 vehicles sold being electric, continued to be one of the leading brands of automotive transformation.
Mercedes-Benz Automotive Chief Executive Officer Şükrü Bekdikhan: “The next 2 years will be the richest product launch period in the history of Mercedes-Benz. We will be the brand with the most models in the premium segment with nearly 40 new vehicles that we will offer globally.”
Mercedes-Benz Light Commercial Vehicles Executive Board Member Tufan Akdeniz: “We doubled our light commercial vehicle sales, the reservation process of which was started through the Online Store in 2025, and we achieved great success in the Mercedes-Benz world with our second-hand vehicle sales. In 2026, we will be the first market to convert the eSprinter into a minibus with Turkish engineering and certify it and sell it.”
Mercedes-Benz Automotive Automobile Group Sales and Marketing Director Dr. Nadine Adam: “As Mercedes-Benz, on the automobile side, we reached the highest sales figures of all time in total automobile sales and new, second-hand, electric and upper segment vehicle sales in Türkiye in 2025. While our best-selling model in 2025 will be the C-Class, we have further strengthened our electrification journey by starting the sales of our best-selling electric vehicle EQB and the completely new CLA in Türkiye.”
Mercedes-Benz, which increases its sales every year, increased its sales by approximately 10 percent this year compared to the previous year and sold 43 thousand 224 vehicles in 2025.
While automobile sales in the sector increased by 10.62 percent in 2025, Mercedes-Benz grew above the sector by 11 percent and sold 33 thousand 374 automobiles. 2025 was the year in which Mercedes-Benz sold the most automobiles in Türkiye. At the same time, a sales figure similar to 2024 was achieved with the sale of 9 thousand 850 light commercial vehicles.
Mercedes-Benz Automotive Executive Board and Automobile Group Chairman Şükrü Bekdikhan: “The automotive industry did not expect a new record year when starting 2025 due to high interest rates and decreasing credit opportunities. However, the relative suppression of prices with increasing competition along with many different developments during the year caused customers to act faster in their purchasing decisions. Thus, the sector continued to grow in the 4th year with sales of 1 million 368 thousand 400 units. In the record-breaking sector, our sales increased by approximately 11 percent compared to the previous year, reaching 33 thousand 374. “2025 was the year in which we reached the highest sales figure in Türkiye, exceeding the record-breaking 2016 with 32 thousand 666 units. This result was influenced by the trust we offer in the premium segment, our innovative and diverse product portfolio, our wide range of after-sales services, and the continued demand of consumers for premium vehicles despite the fluctuations in the economy and the new tax regulations.”
A period of launches and records for Mercedes-Benz
Stating that 2026 will be the 140th anniversary of the invention of the automobile Bekdikhan Underlining that this milestone is extremely special for Mercedes-Benz as the brand that is the inventor of the automobile, he said, “Another importance of 2026, which will be full of brand new models, is that it marks the beginning of a record. We will be the brand with the most models in the premium segment by offering nearly 40 models globally in the next 2 years.” he said.
Stating that 2026 will be the year of launches for Mercedes-Benz Bekdikhansaid that they will introduce the new fully electric GLB and GLC to the Turkish market in the second quarter, after the internal combustion CLA, which went on sale as of January, and said, “The gasoline model of the GLB will also go on sale in the second half. These models will be followed by the highly anticipated fully electric Mercedes-AMG GT 4-Door Coupé and the Mercedes-AMG GT SUV in 2027. The fully electric C-Class will be in Turkey in the third quarter, and the electric GLA will be in Türkiye in the fourth quarter. Meanwhile, as well as our new models.” “The facelifted gasoline S-Class and Mercedes-Maybach S-Class will be in Türkiye in the second quarter, the EQS in the third quarter and the internal combustion engine C-Class at the end of the year.” he said.
The success of the new sales model sets an example for the world
Stating that they have introduced an innovative customer journey approach in digital areas with the Mercedes-Benz Online Store, as well as an agency structure that envisages a premium experience in physical areas with a sales model centered on digitalization. Şükrü Bekdikhan“Turkey is one of the pilot countries of this transformation. We are one of the first markets to launch the new sales model worldwide. By starting the reservation process through the Online Store in 2025, our sales increased by more than 18 percent compared to last year, reaching 4 thousand 731 units. Its share in our total sales increased to 14.2 percent. This shows how much the industry and our customers have adopted this model,” he said, adding that the digital sales model is a strong example of customer-oriented transformation in the premium segment. he emphasized.
Best-selling internal combustion C-Class in 2025, best-selling electric EQB
He said that the premium automotive segment is increasingly focusing on electrification, digitalization and sustainability. Mercedes-Benz Automobile Group Sales and Marketing Director Dr. Nadine AdamUnderlining that they are the models that stand out in this success, they said, “While our best-selling model in Türkiye was the C-Series, EQB also became our best-selling electric vehicle. Especially the fully electric CLA, which we launched in October, attracted great attention as the pioneer of many innovations in electric vehicles. We expect the interest to increase even more with the arrival of the internal combustion version. More than 50 percent of the demands reaching us from digital platforms in the last quarter of 2025 were related to the CLA.” This shows that the interest in the completely new CLA will be high throughout 2026. Compared to 2024, our upper segment vehicle sales increased by 2.8 percent and achieved a 5.6 percent share in all sales. In this segment, the G-Class became our best-selling model, including the electric version.” he said. He added that they aim to further increase the share of electric vehicles in Mercedes-Benz automobile sales in Türkiye in 2026.
The second-hand market will be influential in sales in 2026
Mercedes-Benz Automotive Executive Board and Automobile Group Chairman Şükrü BekdikhanHe stated that although changes in credit conditions and price changes due to exchange rates will be factors that will put pressure on the development of the market in 2026, both the competitive race between brands and the digitalization, professionalization and transparency of the second-hand market offer opportunities. Stating that they expect a market size similar to last year in 2026, Bekdikhan, “We predict that growth in the premium segment will continue, especially through electric vehicles and SUV models. Topics such as digitalization and connected services will continue to be decisive in customers’ brand and model preferences.” He said and stated that Mercedes-Benz creates a difference by raising the standards of the sector every year with the innovations it develops.
The light commercial vehicle industry continues to grow every year
He said that while the automobile industry is growing in Türkiye, the light commercial vehicle industry continues to break records by achieving sales of over 250 thousand in the last two years. Mercedes-Benz Light Commercial Vehicles Executive Board Member Tufan Akdeniz, He stated that the light commercial vehicle market grew by approximately 10 percent in 2025, reaching 283 thousand 904, and said: “The market followed a strong course in the first six months of 2025, thanks to the “deferred demand” effect experienced in previous years. However, we were aware that there would be uncertainties for the second half of the year. The SCT regulation in the summer months enabled the stagnant light commercial vehicle market to become active. The biggest reason for this was that light commercial vehicles were not affected much by the regulation. Thus, both commercial enterprises and large-volume Those looking for a vehicle turned to light commercial vehicles.” he said.
He stated that they achieved their sales targets by getting the best results of the strategy they drew at the beginning of the year, and that 63 percent of the total sales were made up of Sprinter and 37 percent were made up of Vito. Mediterrenian“In 2025, both our electric and facelifted vehicles were on the market. We offered different solutions to different sectors by diversifying the vehicles we offer to commercial enterprises. We met the industry’s expectations from Mercedes-Benz, especially by bringing the Sprinter Pickup Truck and Vito Mixto back to the market in the last months of 2025. By increasing customer demand with the campaigns offered by Mercedes-Benz Financial Services, we ranked second in the Mercedes-Benz world in second-hand sales, the highest ever in 2025.” “We reached the number of sales.” he said.
Emphasizing that they became the world’s first in sales, the process of which was started with online reservations, reaching 4 percent of total sales in 2024, and that they left behind a very successful year by doubling their sales with 12.5 percent in 2025. Tufan Mediterranean“The special configurations we offer in the Online Store attract the attention of not only our fleet and superstructure customers, but also our individual customers. Thus, they can easily choose and reserve the light commercial vehicle that best suits them. Our customers’ trust in us has increased even more with our new sales model. Especially price-sensitive sectors can find the vehicles they are looking for at the same price in every corner of Türkiye. Nearly half of our sales, the process of which is initiated through online reservation, consists of fleet and superstructure sales, while the other half consists of retail sales.” he said and stated that the Online Store has become the center of attention of customers.
Stating that their customer-focused perspective is one of their strongest features. Mediterrenian“We are the brand with the highest number of minibus seat variant product ranges with Sprinter, which we have shaped according to customer needs with many superstructure solutions. Sprinter is celebrating its 30th anniversary in Türkiye this year. eSprinter, the electric variant of Sprinter, which we introduced to the market in 2024, will bring flexible solutions to our customer needs with minibus conversion in 2026. As Turkey, we are proud to be the first market in the world to realize a certified eSprinter minibus conversion.” he said.
Stating that Mercedes-Benz Light Commercial Vehicles will experience an electric transformation in light commercial vehicles as well as passenger cars as they enter the ‘130th Year of Transportation’ in 2026. Mediterrenian“Newly produced vehicles have started to have a completely electric architecture and infrastructure from birth. The innovation of this transformation that will be reflected in light commercial vehicles will be the modular, flexible and scalable VAN.EA electric architecture starting from 2026. This architecture will ensure a clear distinction between VLE and VLS, models that offer large-volume high-end experience for private use, and light commercial vehicles positioned in the premium segment. We plan to see VLE on Turkish roads in the last quarter of the year.” He emphasized that they will set the standards of the light commercial vehicle segment from the beginning with these vehicles.
Automobile Magazine – English
