- NFU Scotland has added a GWM POER300 Ultra to its fleet, supplied by A F Noble.
- The handover marks the launch of GWM’s affinity programme, with NFUS as the first partner.
- The vehicle will support events, farm visits and towing across Scotland.
- NFUS members gain access to exclusive POER300 discounts through the partnership.
17 February 2026 – GWM UK has handed over a new GWM POER300 Ultra pick-up to NFU Scotland (NFUS), supporting the organisation’s day-to-day operations across the country and marking the newly launched GWM–NFU Scotland affinity programme. The partnership gives NFU Scotland members access to exclusive discounts on the POER300 range, as part of the Union’s ongoing work to secure practical, cost-saving benefits for farming and crofting businesses.
Supplied by Scottish GWM retailer A F Noble, the vehicle was officially handed over with Steven Cooper from A F Noble and Alan Coyle, Regional Sales Manager at GWM UK, in attendance. The pick-up was received on behalf of NFU Scotland by Jackie Saunders and Tom Graham.
The POER300 will be used as a shared vehicle by NFU Scotland staff, supporting activities such as attending agricultural events, towing equipment, visiting farms and rural businesses, and transporting equipment across Scotland. It will also be used by the organisation’s Chief Executive when attending official functions. The new pick-up replaces a previous vehicle in the NFUS fleet.
Finished in Crystal Black, the GWM POER300 Ultra is fitted with a modular canopy and towbar with ball and pin, making it well-suited to the varied demands of NFU Scotland’s work. The vehicle also features NFU Scotland branding, including official NFUS decals and a QR code directing users to NFUS membership sign-up.
The POER300 has been added to NFU Scotland’s fleet as part of the organisation’s participation in GWM UK’s affinity programme, reflecting its role as the programme’s first partner.
Alan Coyle, Regional Sales Manager at GWM UK, said: “We’re delighted to see NFU Scotland take delivery of the POER300 and put it straight to work supporting their operations across the country. The POER300 is designed to meet the real-world demands of farming and rural life, and NFU Scotland is a natural partner for GWM as we continue to grow our presence in the UK. This handover is a great example of how our affinity programme brings practical benefits to trusted organisations and their members.”
Jackie Saunders, Member Services Manager at NFU Scotland, said: “The POER300 has been selected to support NFU Scotland’s operational needs, including travel to events, farm visits and towing equipment across Scotland. Through our affinity partnership with GWM, we’re pleased to be able to highlight this vehicle to members as an option available through the scheme.”
GWM and NFU Scotland Affinity Programme
The launch of the POER300 pick-up represents a key opportunity for GWM to broaden its appeal, particularly within the farming and agricultural community. GWM’s ‘Get a Truckload More’ marketing campaign has helped establish the brand as a distinctive new entrant in the UK pick-up market, and the affinity programme builds on this momentum.
NFU Scotland is the first official partner in GWM UK’s affinity programme, which provides the NFUS members with access to information and offers associated with the POER300 as part of a wider range of vehicle options. Additional affinity partners will be announced over the coming months as GWM continues to strengthen awareness and sales opportunities across the UK.
About NFU Scotland
At NFU Scotland, our mission is to support and promote our members to achieve a sustainable and profitable future for Scottish agriculture.
Formed in 1913, NFU Scotland is Scotland’s leading agricultural organisation, representing 9,000 farmers, crofters, growers and supporters across the country. NFUS works closely with sister organisations in England, Wales and Northern Ireland, as well as rural, business and consumer groups, to deliver on its purpose.
NFU Scotland keeps members informed on major policy and legislative issues affecting their businesses, supported by 52 Group Secretaries, 10 regions, and 72 local branches. The organisation also provides strong political representation, lobbying the Scottish Government, Westminster and European institutions to ensure the voice of Scottish agriculture is heard.
With a high public profile and hundreds of media engagements each year, NFU Scotland continues to influence public opinion and champion the interests of Scottish farmers.
