GEM’s message to drivers: look beyond Road Safety Week to a year-round commitment

®
Çok Okunanlar

BMW Group İngiltere’den Kısaca Yaz Haberleri

BMW Group İngiltere, bir dizi önde gelen otomotiv unvanından takdir aldıktan sonra yaz ödül sezonuna güçlü bir başlangıç ​​yapmayı...

JAECOO 7 Güvenlik Felsefesi: Bir SUV’dan Fazlası mı?

JAECOO 7 Gerçek Trafikte Kazayı Önledi: AEB Sistemi Güvenlik Performansıyla Dikkat Çekiyor... OMODA | JAECOO’nun SUV modeli JAECOO 7, gerçek...

Pil: ProLogium hedeflerini doğruluyor

Dunkirk fabrikasının (59) inşaatı hızla sürüyor! ProLogium'un kurucusu ve CEO'su Vincent Yang, Paris'i ziyaret ederek...

Guillaume de Boudemange Kia Fransa’ya geri dönüyor

2025 yılının başından bu yana Priod grubunun Genel Müdürü olan Guillaume de Boudemange, 2015-2022 yılları arasında çalışan olduğu Kia...

Chery Pekin 2026’da: yeni hibrit ve elektrikli modeller sunuldu

2026 Pekin Otomobil Fuarı'nda tanıtılan yeni Chery A9 Wagon, A9L, Fulwin T11 ve daha fazlasını keşfedin. Mükemmel özerkliğe ve...

Russell direğini savunuyor: “Sadece tek bir sarı bayrak vardı.” Ve radyoda ‘sakin olun’u açıklıyor

Russell pole pozisyonunda ve diğerleri sert. Sonuçta, en azından yönetmelikler açısından bakıldığında haklıydı. George Russell, Avusturya GP'sine katılma hakkını...

BMW iX3 9 saatte 1000 km yol kat ediyor: otonomi rekoru

Elektrikli BMW iX3, kış koşullarında 8 saat 55 dakikada tam 1.000 km kat ederek Mercedes EQS 450+'ı geride bıraktı....

Regular maintenance helps ensure on-board safety systems perform effectively in an emergency, says GEM
Defective brakes lead to around 750 casualties each year
Driving with care, courtesy and concentration maximizes safety and helps a driver make good decisions

Road safety and breakdown organisation GEM Motoring Assist has been supporting Road Safety Week, joining thousands of organisations to promote the theme: “Safe vehicles save lives.” But GEM is now asking drivers to look beyond the campaign and embrace safer vehicle principles every day of the year.
Most modern vehicles come with an array of safety systems, including automated emergency braking, lane-keeping and stability technologies that can help reduce the risk of collisions, as well as features installed to reduce the severity of injuries in the event of a crash.
GEM says regular routine maintenance checks will help ensure that any life-saving features, such as airbags and electronic stability control, will do the best-possible job in an emergency.
On the other hand, neglecting basic maintenance can prevent the effective function of these systems, which in turn could compromise safety. For example, defective brakes are believed to be responsible for around 750 casualties each year1, while more than 150 people are killed or seriously injured each year in incidents linked to defective tyres2.
James Luckhurst, GEM’s head of road safety said: “Every journey needs to start with ensuring your vehicle is as safe as possible. Carrying out regular checks and making safety part of your routine means we are playing our part for road safety and potentially saving lives, not just in Road Safey Week but every week.” 
GEM offers safety tips for drivers 1 Understand your car’s safety features: find out which features your car has, how they work and what dashboard alerts each system may generate. Know what each can and cannot do.2 Make safety a purchase priority: when you next buy a car, prioritise vehicles with up-to-date safety systems such as autonomous emergency braking, electronic stability control, and a comprehensive airbag system. Look for high safety ratings from Euro NCAP or consumer review bodies, as newer models often incorporate the latest lifesaving technology.​3 Keep your safety features maintained: schedule regular checks and stay updated with software and hardware maintenance, as sensors and systems can fail or deteriorate over time.4 Be the best safety feature yourself: no technology can replace a driver’s care, courtesy, and concentration. Even the most advanced systems rely on humans to make good decisions, remain attentive, and respond to hazards that technology cannot predict.
About Road Safety Week Road Safety Week (roadsafetyweek.org.uk) is the UK’s biggest annual road safety campaign, coordinated by Brake. The event brings together schools, businesses, emergency services, and communities to take action and share life-saving messages. As one of the UK’s longest-established motoring and road safety organisations, GEM Motoring Assist is proud to support Road Safety Week and to raise awareness among its members – and across the wider community – of how we can all be heroes for safer roads.

Post navigation

Bono Ge named Outstanding UK Leader of 2026 at Autocar Awards

Autocar has named Bono Ge, Country Manager for BYD UK, the recipient of its Outstanding...

Christian Stein, appointed CEO of Renault Group in Spain

Christian Stein has been appointed the new CEO of Renault Group Spain, succeeding Josep María...

Ready in 5, Full in 9, Cold Add 3: FLASH Charging makes its UK debut

BYD, the world’s leading manufacturer of New Energy Vehicles (fully electric and plug-in hybrid), presented...

Volkswagen T-Roc named Best Car for Caravans up to 1,300kg in What Car? Tow Car Awards 2026

The Volkswagen T-Roc has been named the Best Car for Caravans up to 1,300kg in...

BYD SEAL U DM-i scoops two prizes at the Autotrader Drivers’ Choice Awards 2026

The BYD SEAL U DM-i scooped two awards at the Autotrader Drivers’ Choice Awards 2026,...

All-New Nissan LEAF is named the Editor’s Choice at the Autotrader Drivers’ Choice Awards 2026

London, UK – The All-New Nissan LEAF has won the prestigious Editor’s Choice Award at...

Low costs, high praise: Škoda Enyaq named Best Car for Running Costs at the Autotrader Drivers’ Choice Awards

 The Škoda Enyaq has added to its remarkable tally of industry accolades by taking the...

Morris Commercial confirms production roadmap and unveils latest pre-production JE

Morris Commercial today unveiled its latest pre-production Morris JE at the EE West Show in...

Renault 5 E-Tech electric crowned ‘New Car Of The Year’ in triple award triumph at the Autotrader Drivers’ Choice Awards

The Renault 5 E-Tech electric has been crowned Autotrader’s ‘New Car of the Year’ for...

Richard Hammond partners with Carly to help drivers understand and solve modern car diagnostic issues

London,  Motoring journalist and television presenter Richard Hammond has partnered with automotive diagnostics specialist Carly,...

Summer News in Brief from BMW Group UK

BMW Group UK is celebrating a strong start to the summer awards season, after receiving...

cleveR Insights: a mobile platform to collect and analyse urban data in real time

Making the presentation by Software République of cleveR insights: a new approach to territorial intelligence...

Chery crowned ‘Best Value Brand’ as UK momentum builds

London,  Chery has been revealed as the Best Value Brand at the Autotrader Drivers’ Choice...

Boreal enters a new phase with a second production hub in Türkiye and the introduction of full hybrid E‑Tech powertrain

Renault is accelerating the international rollout of Boreal with the expansion of its production in...

Suzuki expands East Midlands network with T.I.M. UK Motors appointment

Suzuki GB PLC has strengthened its UK dealer network with the appointment of T.I.M. UK...

CHERY helps Soccer Aid stars kick off Training Week

London, May 2026 – CHERY UK has helped Soccer Aid for UNICEF stars kick off Training...

AION Auto UK marks start of sales with grand HQ celebration

London May 2026 – AION Auto UK’s Managing Director, Jon Wakefield, welcomed senior representatives from its joint...

The SDG Impact Lab at the University of Oxford and Polestar team up to scientifically define the thrill of driving

The SDG Impact Lab at the University of Oxford and Polestar announce the launch of...

Ferrari Luce: a new chapter for the Maranello marque

Ferrari today unveiled the Ferrari Luce in the symbolic setting of the Vela di Calatrava – Città dello...

Automechanika Kuala Lumpur 2026: ASEAN Becomes a Strategic Hub for Automotive Innovation

The 15th edition of Automechanika Kuala Lumpur 2026 concluded with a strong message highlighting Malaysia’s...