Changan launches UNI-S in Saudi Arabia for MEA push

Changan’s MEA sales base of 500,000 units gives the UNI-S a distribution base that new Chinese entrants to the region have been lacking Changan Automobile has launched the second-generation UNI-S in Saudi Arabia, the model’s second market entry after South Africa, as part of a phased launch in the Middle East and Africa (MEA). New launches of the Gulf Cooperation Council (GCC) are planned in the coming months. The cabin has been redesigned around a 14.6-inch touchscreen on the MediaTek 8675 chip, with wireless Apple CarPlay, Android Auto and Arabic voice commands standard. Advanced driver assistance features include lane change assist, rear cross-traffic alert and remote parking. The Queen Chair with zero-gravity positioning, eight-point massage and 60° leg rest is standard on all models. The six-mode off-road system includes 256-color ambient lighting and an eight-speaker audio system, as well as dedicated snow, mud and sand settings. Changan’s MEA sales exceeded 500,000 vehicles with distribution in Saudi Arabia, UAE and Kuwait. The UNI-S joins a range that includes the CS75 Plus, UNI-T and UNI-K. Xiao, General Manager of Changan Automobile MEA Business Unit, said in a statement: “The launch of UNI-S in the Kingdom of Saudi Arabia marks a pivotal moment in Changan’s global expansion journey. With over three decades of presence in the Middle East, we deeply understand the high expectations of customers in this region. The new UNI-S has been specially designed to exceed these standards by combining the latest smart technology, exciting performance and true premium feel. We are confident that it will resonate strongly in modern Saudi Arabia. We are innovative, innovative while cultivating lasting relationships across the region.” “We are committed to delivering world-class vehicles.”