Santo Ficili, CEO of Alfa Romeo, said: “We closed the year strongly with our commercial performance and new products. We are preparing to experience a much richer 2026 with our passion, courage and strategic vision. Alfa Romeo, now a truly global brand, is present in more than 70 countries. Our brand has been recording double-digit growth of 19 percent worldwide since the beginning of 2025. While Europe grew by 29 percent, North America is our second strongest region.” The MEA and IAP regions grew by 20 percent and 51 percent respectively. The most concrete example of this is our compact model, which has gained approximately 60 thousand customers worldwide and brought new energy to our brand. In addition, orders for Giulia and Stelvio Quadrifoglio will reopen in the first quarter of 2026. “To start the new year with a strong symbol of our values, we are entering 2026 with the Giulia Quadrifoglio Luna Rossa. This model celebrates the collaboration with the Luna Rossa team, which is based on performance, innovation, competitive spirit and deep commitment to the Italian identity.”
Alfa Romeo, the brand of style and passion, bid farewell to 2025 with the prestigious Brussels Motor Show, which has been a reference point for the European market for many years, and said hello to 2026 with increasing targets. While the spotlight at the fair was turned to the world premiere of the limited edition Giulia Quadrifoglio Luna Rossa, which is the product of the collaboration with the Luna Rossa team, the brand also launched the new Tonale at the fair. Other stars of the brand at the fair were the limited production Stelvio Quadrifoglio Collezione and the new Junior Sport Speciale. The Alfa Romeo stand also featured the BOTTEGAFUORISERIE corner, the new automotive excellence project that brings together the tradition and innovation of the Alfa Romeo and Maserati brands.
Alfa Romeo stood out at the 102nd Brussels Motor Show this year by bringing its vision of contemporary sportiness to the center of the international stage. Italian brand; It combined design elegance and harmony, technological innovation and top-level driving dynamics. Alfa Romeo exhibited four models reflecting its purest spirit at the fair: the Giulia Quadrifoglio Luna Rossa, the Belgian debut of the New Tonale, the impressive Stelvio Quadrifoglio Collezione and the new Junior Sport Speciale. Alfa Romeo also provided an immersive experience in the special corner of the stand focused on BOTTEGAFUORISERIE, allowing visitors to discover the new project of automotive excellence that brings together the tradition and innovation of the Alfa Romeo and Maserati brands. In the area, driving simulators reflecting the sporty spirit of Giulia came together with a refined design bearing the signature of Alfa Romeo’s historical business partner, the “Made in Italy” brand Alcantara. The innovative material used in the flooring uniquely combines sensory experience, aesthetics and functionality; Tonale and Junior models with Alcantara upholstery were also exhibited at the fair.
The fair also hosted the world premiere of the new and limited series Giulia Quadrifoglio Luna Rossa, of which only 10 units will be produced worldwide. This special series combines Italian excellence, extreme performance and absolute exclusivity and is the first concrete product of the collaboration between Alfa Romeo and Luna Rossa. The two brands will compete together in the 38th America’s Cup, the world’s most prestigious sailing race, which will be held for the first time in Italy, in the iconic atmosphere of the Bay of Naples.
Automobile Magazine – English
