OMODA & JAECOO, which attracted attention in a short time with its models with innovative design language, launched its new “From Million to One Million Annually” strategy. Simultaneously with the launch held within the scope of the Chery International Business Summit, the unloading ceremony of the new OMODA 4 was held in China. Announcing its global growth plan, the brand is moving into a new phase, moving at full speed from its cumulative sales success of 1 million units in three years to its annual sales target of 1 million in 2027.
OMODA & JAECOO, which quickly attracted attention with its models with innovative design language, announced that a new era has begun for the brand. In this context, OMODA & JAECOO, on the one hand, launched the “From Million to One Million Annually” strategy at the Chery International Business Summit (IBS), and on the other hand, the ceremony of OMODA 4 coming off the production line was held in China. Global partners, media representatives and users gathered to witness the launch of the brand’s new strategy and key initiatives.
Four paths to the “From Million to One Million Annually” goal!
The 2027 strategy announced at the event will move the brand from scale-oriented growth to value-oriented growth; It represents a transformation that will take us from singular success to systematic competition. The strategy is based on four basic paths:
Community (tribe) insights
technology superiority
Global brand + local operating model
Light and fast organization (light cavalry model)
This structure; It aims to reach the annual sales target of 1 million, supported by three main pillars: technology infrastructure, product portfolio and global operations. In this context, the production ceremony of OMODA 4 was the peak moment of the event. The vehicle took to the stage carrying four important names, including Riot Games’ senior executives Christian Sponziello (Head of EMEA Commercial and Brand Alliances) and Charlie Allen (Director of EMEA Commercial Alliances & Business Development). Representatives of the gaming world also celebrated this important moment together on stage.
Young people are the target in the future vision!
OMODA & JAECOO aims to create a comprehensive product range for different user groups by maintaining its focus on young users in the coming period. A two-pronged strategy will be followed in global operations:
Deepening in mature markets
Rapid expansion into new markets
The brand, which aims to be present in more than 108 countries by 2027, will also continue to strengthen its global business partnership ecosystem. It aims to increase its global impact by furthering the “global brand + local operation” model with youth-focused digital media strategies and local communication efforts.
According to industry experts, OMODA & JAECOO, with its user-oriented approach, strong technological infrastructure and global operation capability; It is taking strong steps towards continuing its growth in the global mobility market, reaching its annual sales target of 1 million and consolidating its position as a young, global Automotive brand.
Source:https://automobilemagazine.com.tr/yepyeni-OMODA-4-banttan-indirilmeye-baslandi
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