The automotive maintenance industry has reached a market size exceeding $800 billion globally. More than 25 million vehicles are registered in Türkiye and the need for periodic cleaning, maintenance and protection of these vehicles is increasing day by day. Responding to this huge market’s longing for trust, quality and sustainable service, local startup Bowax quickly stood out in the industry with its guaranteed service model.
One of the most effective ways to protect vehicle owners from scratches, stone chips and the harmful effects of sunlight in daily use. PPF (Paint Protection Film) coatingis. This method, which has become increasingly popular among vehicle owners in recent years, offers significant advantages in both aesthetic and economic terms. Paint Protection Film (PPF)is a transparent polyurethane film applied to protect the vehicle’s paint against external factors. It is generally applied to areas most exposed to impact, such as the front hood, bumper, side mirrors and headlights. Advanced PPF types, self-healing feature It also ensures that small scratches disappear over time. Bowax, the local and national start-up brand established within the scope of this application, which is very important for vehicles, has made PPF applications not only protection but also a trust system strengthened with warranty.
VEHICLE MAINTENANCE SECTOR IN Türkiye HAS REACHED 7.5 BILLION TL
Stating that they are one of the examples that successfully implemented the scalable start-up model in Türkiye. Bowax CEO Lokman İn, “The number of vehicles in Türkiye exceeds 25 million and thousands of new vehicles enter the traffic every year. The need for cleaning, maintenance and protection of this giant market is great; so much so that the vehicle maintenance sector has a market size of approximately 7.5 billion TL annually in Türkiye. However, a significant part of the sector is still uncontrolled, far from standards and lacks institutionalization. For example, A wrong coating can reduce the value of a car worth millions of dollars.. We saw this deficiency and founded Bowax; This has been the key to our success. People no longer want to go to under-the-counter masters, they are looking for reliable and systematic service. Our customers know that when purchasing a service, there is a system, warranty and a local brand behind it. We use as Bowax We bring together domestic production power and technological innovation at every step, from products to software infrastructure.” he said.
Bowax implemented its central system and franchise model to meet these needs and deficiencies. While the established central system keeps the service quality under control, it creates a service structure with a single standard and a guarantee in all franchise branches. Thanks to this model, the brand achieved rapid growth by opening 8 new branches in just 8 months with the franchise system it launched at the beginning of 2025. System; guaranteed revenue, regional protection, centrally directed customer traffic and operational It offers entrepreneurs a low-risk investment model with elements such as support. Bowax moves forward with the aim of becoming the center of trust and systematic training in vehicle maintenance not only in Türkiye but also in Europe.
Automobile Magazine – English
