BMW Group UK has partnered with Global, the Media & Entertainment Group, to bring a library of radio stations, award-winning podcasts and expertly curated playlists to the dashboard of over 180,000 BMW and MINI vehicles, as both brands are first to integrate the Global Player app directly into a vehicles’ built-in app store.
Integrated directly into the car’s infotainment system, the Global Player in-car app removes the need to connect a smartphone. Once downloaded from the BMW or MINI app store, drivers can simply sign in once and gain instant access to their personalised content, with the ability to switch effortlessly between listening in their vehicle, at home, or in the office, all without interruption.
Via the Global Player app, drivers can rewind and pause their favourite radio shows, catch up on programmes, and browse thousands of podcasts and playlists all using their vehicle’s built-in infotainment system and controls. Alongside a variety of other third-party apps, Global Player is integrated seamlessly into the vehicle’s user interface. In addition, the data required for streaming Global Player content is included as part of the connectivity provided by a BMW Digital Premium or MINI Connected Package subscription.
Today, over 180,000 BMW and MINI vehicles on the road in the UK support the new Global Player in-car app, with this figure projected to exceed 300,000 by the end of 2026. This growth will include the all-new BMW iX3, powered by the latest BMW Operating System X, as well as all future Neue Klasse models.
Chris Hollis, BMW Group Customer Digital Applications Manager said: “We’re excited to offer BMW and MINI customers enhanced connectivity through the new Global Player in-car app, allowing them to enjoy their most-loved music, news and podcasts with ease. This latest addition complements the wide variety of apps already available for customers and further strengthens our seamless in-car entertainment experience.”
Stephen Toombs, Head of In-Car Distribution for Global Player at Global said: “This partnership with BMW Group UK is part of our ambition to make Global Player available everywhere our audiences are. We know that in-car listening plays an important role in people’s daily routines and we want to make finding the audio they love as easy as possible.”
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Automobile Magazine-UK
