The interior: functional and clearly designedCompared to the previous model, the design and functionality have been significantly improved. Its high-contrast design deliberately places elements in the foreground or background, creating a cozy interior feel.A generous application area, the so-called...
With the presentation of the concept car Audi Concept C in Milan, Audi has given a clear preview of the design of future models and opened the next chapter in the company’s realignment. The most important statements made by...
Held under the banner “Strive for clarity,” the event in Milan also marks the next chapter in the company's transformation. With a design that focuses on clarity, Audi is taking a bold step towards a reduced and timeless aesthetic...
The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity. Tension is created by the interplay of full and restrained surfaces intersected by a single line. Together, these elements define the essence of the...
Massimo, about a year after your arrival in Ingolstadt, Audi is presenting a new design philosophy. What should the brand stand for in the future? Massimo Frascella: Our vision is a call to action for the whole company –...
