Aston Martin and egg join forces to unveil the ultimate luxury stroller

09 September 2025, Gaydon – UK: egg has today been announced as the Official Stroller Partner of Aston Martin. The British brand egg® is known for beautifully crafted, exquisitely engineered strollers, creating a safe, iconic space for babies from their first journey onwards. The two brands have collaborated on a range of egg3® strollers, carrycots and accessories.

Just as the finest high-performance vehicles are engineered for a smooth and responsive drive, the modern luxury stroller demands control, finesse, and an unwavering commitment to quality. The parallels between both worlds are clear – where every detail, from suspension to silhouette, is thoughtfully designed to enhance the experience.

Stefano Saporetti, Director of Brand Diversification at Aston Martin, said: “This collaboration with egg® represents a perfect synergy, extending the very essence of Aston Martin into a new chapter of our customers’ lives. Just like the Aston Martin DBX brought performance and versatility to family travel, the new stroller will offer parents a stylish, functional and high-quality option delivering the Aston Martin experience to the full family. The Aston Martin egg3® isn’t just a stroller but is bringing our passion for exceptional design, meticulous craftsmanship, and engineering excellence to products that enhance every aspect of a luxury lifestyle. It’s a testament to the pursuit of performance and beauty, no matter the journey.

Founded in 1999 by entrepreneur Andy Crane, BabyStyle quickly became a leader in innovative nursery products. In 2015, identifying a clear gap in the market for premium baby travel systems, BabyStyle introduced the egg® brand – blending sculptured aesthetics with technical excellence to set a new gold standard for luxury in the pushchair category. Like Aston Martin, whose legacy is rooted in craftsmanship and performance, BabyStyle’s egg® collection appeals to those who value sophistication, innovation, and timeless British style.

Andy Crane said: “Our retailers and parents have often described the egg® as the Aston Martin of the stroller world – so in many ways, this partnership feels like a natural evolution. It sets a new benchmark for collaboration in our industry, built not just on shared values, but on a deep creative synergy. Both Aston Martin and egg® are driven by design, precision, and a deep-rooted respect for craftsmanship – this collaboration is the perfect meeting of minds.”

Drawing subtle yet deliberate parallels to Aston Martin’s design language, the Aston Martin egg3® embodies automotive-inspired elegance with a sense of heritage built into every line. The iconic quilting – drawn to exacting ratios – echoes the interior of the DBX707. This signature quilt pattern has also been translated into the hard trims, creating a distinctive tactile texture that enhances both visual identity and craftsmanship.

Honeycomb-detailed wheels are inspired by the iconic Valour and Victor – models with a lineage of precision, performance, and enduring provenance. Graphic elements on the central hub take cues from the textured rotary controls found in Aston Martin interiors, adding a refined, technical layer of detail.

Set to arrive in Q4 2025, with pre-ordering opening in September through selected retailers worldwide and at eggstroller.com, the launch range will include three distinct colourways.

An iconic green edition is a timeless shade, accented with subtle racing lime highlights, giving the design a bold, performance-infused finish. Two grey variations, both crafted in heritage-inspired herringbone fabric, offer a refined nod to vintage Aston Martin interiors and the carbon fibre craftsmanship found in their lightweight bodywork. The lighter of the two is further enhanced with Bitter Chocolate leather detailing and Magneto Bronze hard trims, echoing the rich interior tones of Aston Martin’s most celebrated vehicles.

Every detail of the collection has been meticulously crafted – from the genuine leather sourced from Aston Martin’s own interiors to the high-build silicone logo applications that provide a sophisticated raised finish, and the lime-edged silicone accents on the green edition, which deliver a refined nod to Aston Martin’s motorsport heritage.

The Aston Martin egg3® collection will make its global debut at the Kind + Jugend Trade Fair in Cologne, from 9–11 September 2025.