Alpine has opened a new dealership in Edinburgh, expanding the brand’s UK retail network to 20 sites and bringing its driver-focused performance cars to Scotland’s capital
The new Alpine Edinburgh site is operated by Grange Motors, offering a dedicated Alpine customer environment and full sales and aftersales support
The dealership has been officially opened after a launch event showcasing the full range of Alpine models, including the new A390 sports fastback
Alpine has officially opened its new dealership in Edinburgh, further strengthening the brand’s retail presence in the UK and bringing its distinctive blend of lightweight engineering, motorsport heritage and everyday extraordinary to Scotland’s capital city.
The new Alpine Edinburgh dealership, operated by Grange Motors, is now open at Bankhead Drive, Edinburgh, EH11 4DJ.
The site will serve customers across Edinburgh and the wider Scottish region, offering access to Alpine’s growing range of performance models and a dedicated brand experience. As the Alpine Dream Garage continues to grow, Alpine Edinburgh will allow closer connection to customers in the north of the UK.
Grange’s appointment as an Alpine retail partner reflects the group’s long-standing heritage in the high-performance and luxury sector. The partnership brings together Alpine’s brand momentum with Grange’s proven retail expertise and customer-focused approach.
The Alpine Edinburgh showroom has been designed to reflect the brand’s contemporary performance-luxury positioning. A dedicated customer environment includes a welcoming lounge space for specification discussions and consultations, creating a more curated and immersive buying experience for customers.
The dealership will create six new roles, supporting sales, service and day-to-day operations, and further strengthening Grange’s footprint in the Scottish market.
The opening was celebrated with an official launch event, featuring a hosted evening experience with music and entertainment. Guests will have the opportunity to explore key Alpine models on display, including the all-electric Alpine A390.
Gavin Hawkes, Brand Director at Grange Motors, said: “We’re delighted to be opening this new Alpine store in Scotland’s capital city. Alpine is renowned for lightweight and engaging performance cars underpinned by an authentic motorsport heritage, and that aligns perfectly with the high-luxury brand partnerships we’ve built within the Grange Group. We’re excited to introduce the Alpine experience to customers in Edinburgh and beyond.”
Nic Burnside, Brand Director, Alpine, said: “With Alpine’s growing model line-up, expanding the UK retail network is a key priority. Alpine Edinburgh strengthens our presence in Scotland and ensures customers have access to a dedicated brand experience from first enquiry through to long-term ownership. Grange Motors brings the right expertise for Alpine, with a strong track record in premium performance retail and a focus on delivering a high-quality customer journey.”
Founded in 1956, Grange Motors is synonymous with luxury and performance automotive retail, representing many of the world’s most prestigious brands across the UK. The addition of Alpine further strengthens Grange’s high-performance portfolio and underlines its continued investment in premium automotive experiences.
The new dealership can be found at:
Alpine EdinburghBankhead DriveEdinburghEH11 4DJTel: 0131 584 2438
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