ALJ Türkiye took the first step of the Afforestation Campaign, which inspires all sectors, with the event held in Izmir. The first stage of the Afforestation Campaign, which aims to plant 1.4 million saplings in one year across the country, was completed in Buca, Izmir, with 310 thousand saplings being planted in the soil.
ALJ Turkey, which is the distributor of Toyota, Lexus and BYD brands in Türkiye, made a splash with its campaign that envisaged planting 10 saplings for every 1 vehicle sold within the scope of the “Afforestation Campaign” it launched across the country. Thanks to this approach that started in August, together with supporters and vehicle sales, a planting level of 310 thousand was reached as of November. These saplings were planted in the 185 hectare area in the Buca district of Izmir, which was damaged by fire in the summer of 2024. Castrol, Reysaş and Rumeli University were among the first to support the Afforestation Campaign, which inspired the entire sector.
In the panel moderated by Aslı Şafak at the planting ceremony hosted by ALJ Türkiye, ALJ Turkey CEO Ali Haydar Bozkurt, Afforestation Mobilization campaign ambassador Burcu Biricik, General Directorate of Forestry Afforestation Department Head and OGEM Foundation Board Member Mutlu Turan, and mobilization supporters Castrol Turkey and Ukraine General Manager Nilay Tatlısöz and Reysaş Logistics Deputy Chairman of the Board of Directors Egemen Döven signed an awareness-raising conversation with their speeches. They threw it.
Representatives of the business world, famous names who supported the mobilization, members of the press, OGEM Foundation teams and representatives who contributed to the cooperation attended the event held in Izmir, where 310 thousand saplings came to life. In addition, 65 primary school students studying in the region also sewed, ensuring colorful and inspiring moments.
Popular actress Burcu Biricik became the campaign ambassador of the Afforestation Campaign
Actress Burcu Biricik became the campaign ambassador of ALJ Türkiye Afforestation Mobilization with her social awareness and sensitivity to environmental issues. Burcu Biricik has been supporting ALJ Türkiye since the first day of the mobilization, contributing to raising awareness to large masses. Biricik takes an active role in ensuring that the mobilization inspires all segments of society, emphasizing that afforestation efforts are not only an environmental issue but also one of the most valuable legacies to be left to the future. The actor, who participates in planting saplings on the field as a campaign ambassador, continues to raise awareness by reaching all segments of society.
Automobile Magazine – English
