A NEW WAY TO ROLL: KICKING OFF A CELEBRATION OF THE KIA SOUL

From a humble beginning as a boxy concept vehicle in Kia’s U.S. design studio and continuing through 16 years of passion, the fun and funky Kia Soul urban runabout has always stood out from the crowd. As what most consider the first production vehicle in Kia’s design-led and historic transformation, the Soul has attracted new customers to the brand by projecting the kind of individuality and optimism that appeals to both the young and the young-at-heart. And with Kia’s overall U.S. sales nearly tripling during the Soul’s lifetime, its impact simply cannot be overstated.

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