Subaru of America, Inc. (SOA) today reported 51,036 vehicle sales for October 2025 and year-to-date sales of 534,073, a 2.6 percent decrease.
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “October marked a strong month, with sales of more than 50,000 vehicles thanks to our dedicated retailers and loyal customers. Looking forward, we are excited that Forester production has shifted from Japan to Subaru of Indiana Automotive, Inc., increasing the availability of U.S.-built Subaru vehicles. From gas to hybrid to electric, our customers can depend on Subaru and our retailers to find a vehicle that matches their safety, reliability, and longevity needs.”
In October, Crosstrek remained the top seller for the sixth consecutive month, achieving its best October ever with 16,284 vehicles sold, a 2.2 percent increase over the same month in 2024. Outback followed with 13,441 vehicles sold, and Forester sold 12,769 vehicles.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Subaru achieved an important month-over-month gain in market share in October thanks to our retailers going above and beyond to meet customer needs with care and expertise. They continue to exemplify what it means to be More Than a Car Dealer®. As new models like Crosstrek Hybrid and the all-new 2026 Outback arrive, their exceptional service and relationship building will continue to set Subaru apart, ensuring that every driver feels confident and supported long after they leave the showroom.”
| Carline | Oct-25 | Oct-24 | % Chg | Oct-25 | Oct-24 | % Chg |
| MTD | MTD | MTD | YTD | YTD | YTD | |
| Ascent | 3,747 | 4,402 | -14.9% | 35,063 | 47,016 | -25.4% |
| BRZ | 182 | 365 | -50.1% | 2,466 | 2,688 | -8.3% |
| Crosstrek | 16,284 | 15,928 | 2.2% | 159,009 | 147,775 | 7.6% |
| Forester | 12,769 | 13,431 | -4.9% | 145,806 | 143,529 | 1.6% |
| Impreza | 2,063 | 2,501 | -17.5% | 24,167 | 25,574 | -5.5% |
| Legacy | 1,817 | 1,661 | 9.4% | 18,864 | 16,303 | 15.7% |
| Outback | 13,441 | 13,549 | -1% | 129,854 | 139,882 | -7.2% |
| Solterra | 13 | 1,078 | -98.8% | 9,985 | 10,215 | -2.3% |
| WRX | 720 | 1,637 | -56% | 8,859 | 15,182 | -41.7% |
| TOTAL | 51,036 | 54,552 | -6.5% | 534,073 | 548,164 | -2.6% |
