Hyundai Auto Canada appoints Laura Nava as director of marketing

Hyundai Auto Canada announces the appointment of Laura Nava as director of marketing, marking an exciting step forward in the company’s continued growth and momentum across Canada.

With more than 20 years of automotive industry experience, Laura brings a powerful blend of strategic leadership, digital expertise and customer-first thinking to Hyundai’s marketing organization. In her new role, she will lead the development and execution of integrated marketing strategies spanning brand, retail, CRM, digital, sponsorships and events, helping to elevate Hyundai’s presence and performance in an increasingly competitive market.

As a key member of the leadership team, Laura will play a central role in advancing Hyundai Canada’s strategic partnerships and growth initiatives, while serving as the primary point of contact for all marketing programs internally and externally.

Laura joins Hyundai from Google Canada, where she most recently served as senior account executive, partnering with leading automotive OEMs to accelerate growth through advanced marketing and technology solutions. Prior to Google, she spent more than 18 years at General Motors of Canada, holding a series of senior roles, including national marketing manager, Chevrolet; national marketing manager — retail and operations; national field manager; and media relations manager.

A graduate of Wilfrid Laurier University with an Honours Bachelor of Business Administration, Laura is known for her collaborative leadership style, strategic mindset and passion for innovation.

“We’re excited to bring forward new campaigns and innovative ideas to support our customers in Canada under Laura’s leadership,” said Steve Flamand, president and CEO of Hyundai Auto Canada. “Her depth of experience and forward-thinking approach will strengthen our marketing capabilities and support continued growth across our business.”

“I’m thrilled to join Hyundai Canada at such an exciting time,” said Laura. “With an award-winning team, a strong dealer network and a compelling vehicle lineup, there’s tremendous opportunity to connect with Canadians in new and meaningful ways. I look forward to building impactful campaigns that support both our customers and our dealers, and to contribute to Hyundai’s continued success.”