Learn about the global launch of the KG Strength Muscle pickup in Turkey. Test drives in Cappadocia highlighted off-road capability. 50% Korean market share suggests international potential.
KG Mobility (KGM) held a global launch event for the Musso pickup truck in Turkey, a key export market for the brand. The event took place on April 28–29 in Cappadocia and gathered around 170 participants, including dealers, journalists, and representatives from 31 countries.As part of the launch, test drives were organized to evaluate the vehicle’s performance on both highways and challenging off-road routes. The drives covered famous natural landmarks in the region, including the Devrent and Zelje valleys, showcasing the model’s off-road capabilities.According to the company, the Musso already holds over 50% of the pickup market in South Korea, confirming its competitiveness. KGM management expects similar success in international markets and plans to expand its sales footprint.Turkey remains the brand’s largest export destination: in 2025, 13,337 vehicles were shipped there, and in the first three months of 2026, 6,082 units.The Musso combines SUV and pickup characteristics, offering comfort and off-road capability. With growing demand for versatile vehicles for small businesses, the model is seen as one of KGM’s key global products.
Automobile Magazine – USA
