Ferrari’s first electric vehicle, the Luce crossover, is set to debut at around $647,000, making it the most expensive SUV ever. With over 1,000 hp and a design by Jony Ive, it redefines luxury and exclusivity.
Ferrari is preparing to debut its first electric vehicle—the Luce crossover—which has already become one of the most talked-about new models in automotive news. According to preliminary data, the price will be around $647,000, making it the most expensive SUV in the world and placing it in a separate premium category.Although an official debut hasn’t happened yet, key specs are already known. The Luce will feature a fully electric powertrain with over 1,000 horsepower, offering an alternative to Ferrari’s traditional combustion-engine models.The price tag is significantly higher than the brand’s current flagship, the Purosangue with its naturally aspirated V12, which costs about $430,000. The gap exceeds $200,000, highlighting the Luce’s positioning as a distinct product.ferrari.comFerrari is betting on electric vehicles, but it isn’t trying to compete on price or volume. The Luce is seen as a halo car—an image-builder showcasing the brand’s technological capabilities.According to sources, the car will feature a unique interior developed with former Apple designer Jony Ive, along with advanced electric architecture. The price is expected to vary within a 10% range, but even the lowest estimate remains above $580,000.The gap compared to rivals looks radical. The Lamborghini Urus SE costs around $250,000, the Aston Martin DBX up to $400,000, and electric models like the Porsche Taycan or Lotus Eletre are noticeably cheaper.In effect, Ferrari is creating a new segment where price and exclusivity matter more than specs. This reflects current industry trends: electrification is becoming not just a technology but a positioning tool.
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