Nissan GT-R sales plummet in 2026 as production ends, future uncertain

Nissan GT-R sales fell to only two units in the U.S. in early 2026 as production halted, with demand shifting to crossovers. Learn about the decline and future electric possibilities.
Nissan has reported a dramatic drop in GT-R sports car sales during the first quarter of 2026. In the United States, only two units were sold over three months, even as the brand’s total sales reached 234,318 vehicles—a 7.5% decline compared to the previous year.Demand was largely driven by crossovers and SUVs, whose sales grew by 14.4% to 177,255 units. The Nissan Rogue remained the top seller with 70,174 vehicles delivered. Against this backdrop, the GT-R has effectively vanished from Nissan’s sales structure.The fading interest stems from the model’s lifecycle coming to an end. Production of the R35 generation, which launched in 2007, was halted in August 2025. Orders were closed first in Japan, then in Europe and the U.S., leaving buyers to pick from remaining inventory.This reduced availability coincided with falling demand. Potential customers are weighing the platform’s age and anticipation for a new version. GT-R sales had already been sliding, from 304 units in 2020 to just 39 in 2025. Yet the car remained an icon of the racing era, offering up to 600 horsepower in the Nismo variant and a 0-100 km/h sprint in 2.5 seconds.Nissan confirms the model will return, but the format of the future GT-R is still under wraps. Various options are being considered, including a fully electric powertrain.