Today marks the close of London Fashion Week (LFW) 2026, and OMODA UK’s most high-profile brand moment yet in the UK. As Principal Partner of this year’s LFW and in recognition of its wider relationship with the British Fashion Council (BFC), OMODA UK spent the week making its presence felt across the capital, establishing the OMODA 7 as the mode of transport of choice for fashion’s most discerning figures, and a design statement that belongs squarely in the world of contemporary style.
Alongside OMODA UK’s LFW activation was a campaign that did what the best fashion statements always aim to do: turn heads. ‘I’m Not a Supermodel, But This Car Is’ was a confident, viral campaign that flipped the convention of automotive advertising on its head. Rather than placing a human at the centre of the story, it positioned the OMODA 7 as an undisputed showstopper of the season.
Fronted by model Denise Ohnona, who often gets mistaken for one of the UK’s most famous and iconic supermodels of the 21st Century, OMODA UK’s campaign unfolded through a series of photo and video content in which the OMODA 7 was styled, lit and presented with the same admiration afforded to the world’s most famous faces. Denise’s role was knowing and playful, which added the human presence precisely to remind people that the real star isn’t a ‘face’ as expected, but the OMODA 7 itself.
High-impact digital billboards at The Outernet ran during LFW, designed to make tourists and passers-by do a double-take before directing them to the website imnotasupermodel.com, tying people back to the brand and the car. The messaging reflected the OMODA 7’s confident design language and its ambition to challenge expectations, both in automotive, fashion and culture.
Throughout the wider London Fashion Week spectacle, a fleet of OMODA 7s provided VIP transport for designers, models and senior industry figures across London. From backstage arrivals to after-show departures, the OMODA 7 was woven into the fabric of LFW, not only as a sponsor but as a genuine participant in fashion’s most important week, making it the mode of choice in the industry.
Inside the official BFC NEWGEN space at 180 Strand, OMODA UK created the ‘OMODA Lounge’, which displayed an immersive environment inspired by the brand’s “Art in Motion” design philosophy. In collaboration with FOUNDATION FM, the female-led radio station championing underground music, art and culture, the space hosted live DJ broadcasts and served as a meeting point for designers, artists and tastemakers throughout the week. It was a physical expression of what OMODA represents: a brand that understands the space where design, technology and culture converge.
Victor Zhang, UK Country Director, OMODA UK, said: “For OMODA UK, London Fashion Week represented a perfect meeting point between design, creativity and technology, values that are already central to everything we stand for as a brand. The word ‘MODA’ is not incidental to our name; it is our intent. We believe a car can be as culturally relevant and as aesthetically compelling as high fashion, and the OMODA 7 is our most powerful proof of that yet.
