It was announced that at the end of 2023, a 400 million Euro investment would be made in Türkiye in cooperation with OYAK and Renault Group, and with this investment, a total of four models, three of which would be SUVs, would be produced in Türkiye. In the 2030 strategic plan announced in March, Dacia announced that it would expand its product range in the C segment with Striker. Dacia’s new model Striker, which is both the final phase of the 400 million Euro investment and an important step of the 2030 strategic plan, was introduced for the first time in Milan, Italy.
Produced at Oyak Renault Automobile Factories in Bursa and exported from Türkiye to many countries, including Europe, Dacia Striker draws attention with its versatile driving character as well as its contribution to the Turkish economy and automotive industry. This new model of Dacia is planned to play an important role in reaching new customers, both retail and commercial. Striker’s Mild Hybrid-G 140 and Hybrid 155 versions will have a localization rate of over 40%, thus providing a significant advantage in terms of Special Consumption Tax.
Dacia Striker is a very important model in terms of the general goals of the brand. Designed as a crossover carrying Dacia DNA, Striker will support the brand’s goal of increasing the C segment share in total sales to 33% by 2030.
Dacia Striker; Combining the high driving position and off-road capabilities of an SUV, the versatility and comfort of a station wagon, and the efficiency and performance of a sedan, it brings together the best aspects of three different worlds of automotive in a C-Segment Crossover car.
The name “Striker” is a universal expression meaning “hitting the target”. Reflecting Dacia’s goals and its ability to cope with new challenges, this name shapes the character of this new model of Dacia with its visually striking and impressive features in many ways.
Dacia invites C segment customers to discover a new interpretation in the crossover world with the Striker model. By offering more than a combination of different classes, it responds to the expectations of today’s users for different needs. It provides a more comprehensive response to today’s needs by combining the performance of a sedan, the interior volume of a station wagon and the powerful design of an SUV.
Dacia Striker is preparing to go on sale in Türkiye in December 2026.
MAİS A.Ş. Chairman of the Board and General Manager Bahaettin TATOĞLU: Dacia Striker is produced in Türkiye as the last part of the 400 million Euro investment we announced three years ago in partnership with OYAK and Renault Group. Within the scope of this investment, we took a big step towards the production of four domestic models at Oyak Renault Automobile Factories. This journey, which started with Renault Duster, continued with New Renault Clio and Renault Boreal. Now, we are preparing to present our Striker model, which will be the flagship of our Dacia brand, to our users.
Dacia; A brand that combines economical cost of use with comfort and driving pleasure. It constantly updates the features that a car should have with developing technology and responds to the needs of its customers as a price-performance brand that offers smart solutions.
The renewed Dacia product range offers accessible mobility with models that appeal to every budget. Dacia Striker is also important because it is Dacia’s first model produced in Türkiye and because it includes a crossover model in its product range for the first time. This new model constitutes an important step towards the goals we aim to achieve with our Dacia brand. By reaching brand new customers with Striker, we will further strengthen Dacia’s presence and increase its market share to the level it deserves. Thus, we will take Dacia to a completely different position both in Türkiye and in the world.” he said.
Renault Group Türkiye CEO Lionel JAILLET: As Oyak Renault, we have put forward a strong and clear transformation road map for Türkiye with our plan, which we announced at the end of 2023, covering the production of four new models with an investment of 400 million Euros. We started this transformation journey with the Renault Duster, continued it with the New Renault Clio, and took it to an important stage with the Renault Boreal, which recently hit the roads of Türkiye.
Today, I am very pleased to announce the fourth and strategically very important model of this plan. We will produce our new C segment model, Dacia Striker, at our Oyak Renault Factory in Bursa. Thanks to this project, Türkiye will become the sole global production center of a model for the Dacia brand for the first time. This is also an important step that strengthens Dacia’s presence in Türkiye, transforming the brand from an import-only structure to a strategic player with local production power.
Dacia Striker product range; It will be offered in a wide range of models, including hybrid, Hybrid 4×4 and gasoline/LPG engine options. Dacia Striker Hybrid offers a highly efficient driving experience by combining performance and efficiency at the highest level. At the center of this technology is the HR18 hybrid engine, produced by Oyak Horse in our Bursa factory and exported to world markets.
With the commissioning of production, Oyak Renault’s multi-model production capability will reach a new level in terms of flexibility and performance. This development will make a strong contribution to the growth and operational excellence targets set by Renault Group within the scope of its futuREady strategy. “Thanks to our strong cooperation with OYAK, we will continue to take our production and engineering competencies even further and add sustainable value to the Turkish automotive ecosystem.” he said.
Automobile Magazine – English News
Source link 2026-07-08 05:59:00
