2026 Turin Auto Show: Dates, features, and free admission details

The 2026 Turin Auto Show runs from September 11-13 in the city center. See over 40 car brands, test drives, and the Torino Automotive Design Award ceremony.
The 2026 Turin Auto Show will take place from September 11th to 13th as an open-air event in the city center. Organizers anticipate over 40 car manufacturers will participate, showcasing models for static displays and test drives on Turin’s streets.The event program features car parades, business meetings, and special industry gatherings. On September 10th, the day before opening, a B2B meeting will bring together automakers and automotive industry companies.Additionally, the second Torino Automotive Design Award (TADA) ceremony will be held, celebrating automotive design. A jury will evaluate entries across five categories, including exterior design, interior design, concept cars, and technologies.Admission will be free, with no prior registration required. Visitors will receive additional perks, including discounts on city transportation and services.The show traditionally serves as a platform for dealerships to unveil new models and allows attendees to test drive vehicles in real-world conditions. Beyond the main program, a “Salon Week” is planned, during which dealers will offer special promotions to customers.