Throughout 2025, Rolls-Royce Motor Cars celebrated the centenary of the Phantom, the brand’s pinnacle product and one of the most iconic names in luxury history, worldwide. These celebrations touched upon the people, places and events that created the Phantom’s extraordinary story, while also revealing how this unique car reflects and influences the world it exists in.
The original ‘new’ Phantom, designed by Sir Henry Royce, was introduced in 1925. Over the next 100 years and eight generations, the Phantom was positioned as the brand’s most majestic, most impressive and embodying impeccable elegance; It has become the undisputed century-old symbol of luxury and engineering mastery. Throughout the centenary celebrations, all eight generations of the Phantom have performed at events around the world, culminating in the launch of the Phantom Centenary Private Collection, Rolls-Royce’s Bespoke interpretation of its most legendary model. Customers worldwide have chosen to take delivery of their Bespoke Phantoms in 2025, to coincide with the Phantom’s 100th anniversary; Many started this process years in advance in preparation for the anniversary. Thus, their vehicles not only became part of their personal heritage, but also gained a special, once-in-a-lifetime place in the ongoing story of this legendary name.
On this special occasion, Rolls-Royce put the Phantom’s legacy under the spotlight; It recalls the stories and moments shared with customers, media and the world over these unforgettable centuries.
Automobile Magazine – English
