Kenan Doğulu, one of Türkiye’s most popular artists, became the advertising face of the brand in the new season of Petrol Ofisi Group’s “Whatever You Want” campaign. The commercial is based on a true story and Kenan Doğulu has a special role for the campaign. composed by The song ‘Whatever You Want’ was the first step of this powerful collaboration. Within the scope of long-term cooperation, Petrol Ofisi’s Kenan oriental It is also planned to implement concert projects spread across Anatolia.
Petrol Ofisi Group announced its long-term brand ambassador agreement with Kenan Doğulu, the iconic name of Turkish pop music, with its first commercial. Details of the cooperation between Petrol Ofisi Group and Kenan Doğulu were shared at the meeting attended by Kenan Doğulu, Petrol Ofisi Group CEO Mehmet Abbasoğlu and CMO Murat Zengin, and TBWAIstanbul CEO Burcu Kayımtu, who undertook the creative process of the advertising campaign.
Making evaluations about cooperation Petrol Ofisi Group CEO Mehmet Abbasoğlu“A new era is beginning for the Petrol Ofisi Group. We have completed the BP acquisition and are nearing the end of the integration process. With the power of our traditional leadership in the sector, we have entered a process in which we prioritize performance and brand the station experience with a more agile, more innovative and more dynamic identity. We are very proud to be able to combine this dynamism, which will spread all over our country with approximately 2,700 stations, with the sincere energy and creativity of Kenan Doğulu, one of the most valuable artists raised in Türkiye.” We are happy. I believe that his contribution to us is very valuable.” he said.
Emphasizing the strategic dimension of the campaign Petrol Ofisi Group CMO Murat Zengin In his speech, he said: “We devoted our first campaign with Kenan Doğulu to the re-launch of our V/Max product. However, this is not just an advertising campaign. We will proceed with a multi-layered approach. Combining the concept of performance with the energy of life, we will design films and activations based on real-life stories. On the other hand, we will touch the Turkish people and especially our youth with concert projects that will spread throughout Anatolia. Not only our services, but also to offer them the opportunity to meet with art and one of the most important artists of Türkiye, wherever they are.” We want to be able to put a smile on their faces and create unforgettable moments for them.”
“A warm story in which everyone will find a piece of themselves”
The new advertising face of the brand Kenan Doğulu expressed his feelings about the collaboration with the following words: “We have embarked on a long-term and enjoyable journey where we bring together the energy of journeys with the unifying power of music. It is very valuable for me to meet in the same story with a well-established brand like Petrol Ofisi, which touches every corner of Türkiye and has a place in the lives of everyone from 7 to 70. We based the first step of this journey on a real memory I experienced on stage. By bringing the sincerity and excitement of that moment to the screen, more than a commercial, it is a warm and warm atmosphere in which everyone will find a piece of themselves.” I believe that we are telling a story and I am sure that everyone who watches it will feel this positive energy.”
Responsible for the creative process of the campaign TBWAIstanbul CEO Burcu Kayımtu In his speech, he said, “Petroleum Office Group is carrying out a widespread transformation. In this process, we are asking ‘What does the consumer expect from us?’ We looked for an answer to the question. We have seen that just describing the product is no longer enough, what is really important is touching life, understanding the consumer’s journey story and establishing an emotional bond with him. Our paths crossed with Kenan Doğulu at this point. The number of artists who cover Türkiye so widely, touch so many people, and have a place in so many hearts is really very few. The aim was to start with an artist who adds value to Türkiye with his own production and the culture he creates. This is how the friendship between Petrol Ofisi and Kenan Doğulu began.” he said.
Inspired by a true stage story receipt
The commercial, planned to be released on November 29, was inspired by a real event that happened at a concert of Kenan Doğulu. The first step of the campaign was the release of the song “What You Want”, composed specifically for the film by Kenan Doğulu, on digital platforms before the launch. The song, which was highly appreciated, reached a wide audience in a short time.
The best performance fuel developed by Petrol Ofisi
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ADVERTISING FILM CREDITS
Advertiser: Petrol Ofisi
Advertiser Officials: Sinem Tamtürk, Selim Yeşilçınar, Tuğçe Aktaş, Elif Ocak
Advertiser Production Consultant: Ahmet Varol AVPC
Advertising agency: TBWAIstanbul
Group Creative Director: Mesut Koçarslan
Creative Director: Serdar Gungor
Creative Group Leaders: Mine Pek, Ulaş Şahin
Creative Team: Ebru Kasal, Bicem Ünsal, Fatmanur Küçükkuzucu
CSO: Toygun Yılmazer
Strategic Planning Team: Nisan Danışman, Buse Göksu, Kutay Sancar
General manager: Tuğyan Çelik
Deputy General Manager: Burçin Unit
Group Brand Director: Aynur Kızılırmak
Customer Relations Team: Cansın Ergün, Ceyda Öztopçu, Giray Sağlam
Digital Team: Gülten Yılmaz, İlkay Gazep, Ayşenur Menevşe, Ekincan Ayhan, Asude Altınel
Social Media Team: Burcu Çelenoğlu, Naz Aydın, Nilsu Erkam, Havva Gül, Sude Emek
Optimization and Purchasing Director: Neslihan Güçlüm
Optimization and Purchasing Producer: Gözde Bilir
Agency Producer: Dilan Davutoglu
Production Company: WAREHOUSE Movie
Post Production: Roots Post Production
Director: Serdar Donmez
Lyrics & Music & Arrangement: Kenan Doğulu
Automobile Magazine – English
