IRVINE, Calif., Kia America delivered 65,507 units in September, a 11 percent increase over September 2024, and achieved a new record with any-quarter sales totaling 219,637 units. This brings the total sales for the first three quarters to a record-breaking 636,148 units while the year-to-date sales through Kia dealers also set a new record with 583,163 units through September. These record-setting performances represent 9- and 10-percent increases, respectively, over the same period last year, and have Kia on pace for a third consecutive annual sales record.
Six Kia models – K5 (+85 percent); Carnival (+48 percent); Telluride (+13 percent); Sportage (+13-percent); Sorento (+7 percent); and K4 (+4 percent) posted notable increases over the first three quarters of 2024. And through September, sales of Kia’s electrified models (+26 percent); sedans (+19 percent); and SUVs (+6 percent) increased over the same period last year, illustrating the popularity of the brand’s diverse model line-up.
“As we begin the last quarter of the year, these best-ever sales performances set the Kia brand on perfect trajectory to achieve yet another annual sales record and the brand’s highest-ever market share,” said Eric Watson, vice-president, sales operations, Kia America. “And with the most significant, double-digit increases seen in Kia’s electrified and sedan models, which highlight the strong appeal and competitive strength of Kia’s diverse model line-up, we are confident that the wide variety of vehicles in our world-class model line-up will continue to attract both repeat and new customers to Kia showrooms well into 2026.”
In addition to the monthly sales performance, Kia America also made additional announcements, including:
Pricing for the 2026 Sorento SUV. Available in ICE, HEV and PHEV powertrains and featuring a host of exterior enhancements, the Sorento also boasts a new leather-trimmed steering wheel that more closely identifies it with other models in the Kia lineup. Pricing for the 2026 Sorento SUV ICE starts at $32,190 MSRP[1]; the Sorento HEV starts at $38,890 MSRP; and the Sorento PHEV starts at $48,290 MSRP.
The second installment of a two-part creative campaign for the Sportage SUV, this time featuring the 2026 Sportage Hybrid model. As the fast-growing brand’s best-selling nameplate, the 2026 Kia Sportage advances design, innovation, technology and convenience across three diverse powertrains, including the powerful turbo hybrid model.
MONTH OF SEPTEMBER |
SEPTEMBER YTD |
|||
Model |
2025 |
2024 |
2025 |
2024 |
EV9 |
3,094 |
2096 |
12,448 |
15970 |
EV6 |
2,116 |
1,612 |
11,077 |
15,985 |
K4/Forte |
8,829 |
10,266 |
107,643 |
104,004 |
K5 |
5,290 |
4,898 |
52,581 |
28,476 |
Soul |
4,069 |
4,016 |
40,408 |
40,094 |
Niro |
2,446 |
1,687 |
20,109 |
25,132 |
Seltos |
4,635 |
3,877 |
40,065 |
48,177 |
Sportage |
14,515 |
11,163 |
134,102 |
118,758 |
Sorento |
6,502 |
6,572 |
74,012 |
69,176 |
Telluride |
8,408 |
8,699 |
92,498 |
81,754 |
Carnival |
5,603 |
4,027 |
51,205 |
34,727 |
Total |
65,507 |
58,913 |
636,148 |
584,170 |