Change of Position at Mercedes-Benz Türkiye: Şenol Bayrak Era Begins

A senior level change of duties took place in the Mercedes-Benz Türkiye organization. With the appointment, Şenol Bayrak will assume important responsibilities in the company’s Türkiye operations in the new period.

Accelerating the restructuring and transformation process in the automotive industry, Mercedes-Benz is also updating its management team in the Turkish market in parallel with this strategy. The new task change is considered as part of the brand’s goal of increasing operational efficiency in the local market.

Şenol Bayrak is expected to take an active role in critical areas such as sales, marketing and dealer network management. The company aims to strengthen its customer experience in Türkiye and further its position in the premium segment.

While Mercedes-Benz Türkiye continues its strategies focused on electric mobility and digitalization, this appointment is aimed to contribute to the transformation process.