Genesis updates G90 flagship with Level 3 autonomous driving, rivaling Mercedes S-Class and Tesla. Launch expected in Q3 2026 with LIDAR sensors.
Genesis is preparing a major update for its flagship sedan, the G90, which could become the first production vehicle in South Korea to feature Level 3 autonomous driving. The model’s premiere is expected in the third quarter of 2026.A pre-production prototype of the facelifted G90 was spotted testing in Korea. According to local sources, this model will serve as the launch platform for new-generation autonomous driving technology. Genesis is positioning its flagship as a technology showcase, intensifying competition with the Mercedes-Benz S-Class and Tesla.The highlight is a Level 3 autonomous driving system. Under certain conditions, such as on highways, the car can take full control, allowing the driver to take their hands off the wheel and stop constantly monitoring the road. This uses a sensor suite including LiDAR, radars, and cameras managed by a new ADCU unit. Unlike Level 2 systems, the car handles situational awareness itself and gives the driver time to retake control.Genesis originally planned to introduce Level 3 in 2023 but postponed it to enhance safety. Now the company is reviving that strategy, targeting the premium segment. The G90 is meant to be a technological response not only to German brands but also to Tesla, whose systems currently remain at Level 2+.The updated Genesis G90 is more than a facelift; it marks a step toward a new era of autonomous vehicles. If the technology proves reliable, it could set the standard for the premium segment in the coming years.
Automobile Magazine – USA
