Domestic production SWM G01 Pro is preparing to take its place in showrooms as of January 2026, with a rational choice approach in the SUV segment. SWM G01 Pro SUVs produced in Eskişehir will be offered for sale with a special launch price starting from 1,899,000 TL. ATMO Group, one of the international automotive sales and distribution companies, started production in Türkiye with the joint venture it established, Urzat. Stating that starting production in Türkiye is not just a commercial step for ATMO, ATMO Group CEO Anton Chernov said, “This is a long-term investment and a strategic responsibility decision for us. Urzat is one of the important production investments realized by ATMO in Türkiye and thanks to this structure, we carry our production power directly to the field. As ATMO, we aim to contribute to Türkiye becoming not only a market but also a production base that produces value on a regional scale. As of December, we have successfully completed our test production and started mass production. Domestic production SWM “G01 Pro vehicles will be available in dealers as of January 2026. The new SWM G01 Pro will be the most logical choice in its segment with the right hardware package,” he said.
ATMO Group, one of the international automotive sales and distribution companies, made its name among the domestic manufacturers in the Turkish market, where it entered with the Chinese automotive manufacturer SWM Motors at the end of 2023. ATMO Group, which has achieved significant success in the Turkish market in a short time with SWM Motors operating under Shineray Group, one of China’s leading automotive manufacturers, started mass production of the G01 Pro model as of December, following the test production carried out in Eskişehir Organized Industrial Zone (OSB) through the joint venture group it established, Urzat Otomotiv AŞ.
Positioned as the most logical choice in its segment with the right hardware package, SWM G01 Pro will take its place in showrooms as of January 2026, with a special launch price starting from 1,899,000 TL.
We Started Production in 2 Years! Reminding that ATMO Group entered the Turkish market with SWM Motors in December 2023, ATMO Group Chief Executive Officer (CEO) Anton Chernov pointed out the importance of reaching the production stage in a short period of two years. “Just two years after our entry into the Turkish market, it is a very meaningful milestone for us that the domestically produced SWM G01 Pro models will be released from mass production and will take their place in dealers today,” said Chernov, adding: “Following the strategic cooperation decision taken with Urzema Holding and the establishment of the URZAT joint venture production company, we started mass production within approximately 1.5 years following the investment decision. As ATMO, it approaches the Turkish market with a planned, stable and long-term perspective; its production is natural for this approach.” We position ourselves as a part of it.”
Developed for the Turkish Market
Emphasizing that the SWM G01 Pro is a model specially produced and positioned for the Turkish market, ATMO Group Chief Executive Officer (CEO) Anton Chernov included the following statements in his evaluation: “We developed the SWM G01 Pro by taking into account the real expectations of the users and our dealer network in Türkiye. We focused on the needs and usage habits of the Turkish market at many points, from the hardware structure of the model to its driving character. The domestic production G01 Pro takes its place in showrooms as a concrete result of this approach.”
While a 5-year or 150 thousand kilometer warranty is offered in Türkiye for the domestically produced SWM G01 Pro, the model will be available at dealers across Türkiye as of January 2026. Touching on the positioning of the model, Chernov said, “We are positioning the SWM G01 Pro as a rational and balanced SUV that responds to the real expectations of users in Türkiye. With its special launch price of 1,899,000 TL, G01 Pro stands out as a model produced in Türkiye that is accessible to domestic consumers today, can be preferred with confidence. We believe that we offer a logical and balanced option among the alternatives in its segment.” Stating that the production approach of the SWM G01 Pro for the Turkish market was shaped in line with the local market dynamics while preserving the global structure of the model, Anton Chernov made the following evaluation: “SWM G01 Pro is a model developed globally. During the production process in Türkiye, we discussed many topics, especially the hardware level and price balance, in close cooperation with the manufacturer. Our aim was to position the technical and hardware integrity offered by the model at the right point while maintaining accessibility for the Turkish market.”
Domestic Production SWM G01 Pros will be released in January 2026…
Automobile Magazine – English
