Challenging half year – Audi realignment gains momentum

“The situation continues to be very challenging. In addition to intense competitive pressure, the drastically increased US import tariffs and expenses for Audi restructuring measures have impacted financial performance in the first half of the year. Uncertainty around incentive programs in the BEV segment has also dampened consumer demand in some markets. At the same time, we are undertaking the biggest transformation in company history,” says Audi CFO Jürgen Rittersberger. “Our financial result clearly highlights the necessity of the transformation that has been started. We are also relying on our Performance Program to free up the necessary funds and sustainably increase our profitability.” Audi is responding to the challenging global situation with its ongoing model initiative: by the end of the year, the company will have the youngest portfolio in the premium segment. Audi will be introducing ten new models in the plug-in-hybrid segment alone by the end of 2025. “Renewing our portfolio is a key part of the fundamental realignment of our company. But our realignment goes beyond the product range. With the agreement for the future, we are sending a clear signal for more focus, efficiency, and profitability and are strengthening the future viability of the German sites,” says Audi CEO Gernot Döllner. In view of Audi’s latest awards, such as the AutomotiveINNOVATIONS Award 2025 for the most innovative premium brand, Gernot Döllner adds: “The award shows the innovative strength of our company and is an incentive for the entire team.” To fortify its position in the global competitive arena, Audi also continues to break new ground in partnerships – for example in China with its new sister brand AUDI and globally with its collaboration in the field of software with American electric-vehicle manufacturer Rivian. As part of the joint venture with the automaker, Audi is developing next-generation software-defined-vehicle (SDV) architectures. Deliveries at a glanceIn the first half of 2025, the Brand Group Progressive delivered 794,088 (-5.9 percent) cars from the Audi, Bentley, and Lamborghini brands as well as 30,234 (-5.7 percent) Ducati brand motorcycles. Audi’s push toward electric mobility continues to gain momentum. With more than 101,000 fully electric cars delivered worldwide in the first half of 2025, the premium brand recorded strong year-on-year growth (+32 percent). Of those, battery-electric models (BEV) were particularly popular in France (+196 percent), the Netherlands (+86 percent) and in the home market of Germany (+76 percent). Models that proved especially popular in the BEV segment were the Audi Q4 e-tron with around 45,000 deliveries and the Audi Q6 e-tron with around 36,000 units. In total, the Audi brand handed over 783,531 vehicles of all drive typesto customers in the first half of the year, which represents a decrease of 5.9 percent. The main reasons for this are challenging economic conditions and the current US tariff situation. At the same time, incoming orders for all-electric models provided a boost with a significant increase of 70 percent in western Europe. Across all drive types, incoming orders in western Europe grew by 11 percent in the first half year.Europe In Europe (excluding Germany), sales of all-electric models grew strongly, with more than 53,000 units (+46 percent). In total, Audi handed over approximately 232,000 vehicles to customers in this region (-4 percent).The increase in electric models was particularly significant in the home market of Germany, with almost 21,000 vehicles delivered (+76 percent). Audi recorded a slight increase overall in Germany with more than 103,000 deliveries (+1 percent). China Audi delivered just under 288,000 vehicles in China. This decline (-10 percent) can be attributed, among other factors, to the ongoing highly intense competitive situation in that market. In the second half of 2025, Audi will further advance its product initiative in China with the launches of several new models including the AUDI E5 Sportback, the Audi Q6L e-tron along with the Audi A5L and A5L Sportback.North AmericaWith roughly 13,000 deliveries in North America (excluding Mexico), Audi recorded a slight decrease (-4 percent) in fully electric models. Approximately 99,000 vehicles were delivered (-9 percent) in total. This development is due to the challenging economic conditions and the delayed impact of the current model initiative in this sales region.Financial performance of the brand group in the first half of the yearCompared to the previous year, revenue for the Brand Group Progressive rose by 5.3 percent to 32,573 million euros. A higher proportion of fully electric vehicles in total sales contributed to this positive development in the first half of 2025. In terms of operating profit, the Audi Group reached 1,087 (H1 2024: 1,982) million euros in the first six months of the year. The operating margin amounted to 3.3 (H1 2024: 6.4) percent.“Operating profit was primarily impacted by transformation measures such as our agreement for the future. This was compounded by cost pressures related to the US tariff situation,” says Rittersberger. With the agreement for the future, AUDI AG is aligning its team structure in a focused and systematic manner with the requirements of the future. The company plans to save more than one billion euros annually in the medium term. Overview of Bentley, Lamborghini, and DucatiAs members of the Brand Group Progressive, Bentley, Lamborghini, and Ducati continued to contribute positively to financial performance. Bentley delivered 4,876 vehicles, a drop of 11 percent. This resulted in revenue of 1,176 (H1 2024: 1,388) million euros. Operating profit amounted to 81 (H1 2024: 261) million euros, while the operating margin reached 6.9 percent. A few weeks ago, the British luxury brand gave a preview of its redesigned logo and presented a fully electric concept car featuring the new design.Deliveries of Lamborghini brand vehicles remained stable in the first half of the year at 5,681 cars (H1 2024: 5,558) as compared to the same period last year. Revenue also held steady at 1,621 (H1 2024: 1,621) million euros. Operating profit came in slightly weaker at 431 (H1 2024: 458) million euros, while the operating margin remained strong at 26.6 (H1 2024: 28.2) percent.Ducati delivered 30,234 motorcycles in the first six months (H1 2024: 32,065), a year-on-year decrease of 5.7 percent. Revenue totaled 558 (H1 2024: 606) million euros. Operating profit declined to 53 (H1 2024: 92) million euros. The operating margin was 9.5 (H1 2024: 15.1) percent.Financial result and profit after taxThe Audi Group’s financial result fell by 24.3 percent to 593 (H1 2024: 783) million euros. The Audi Group’s China business, which is included in the financial result, reached 279 (H1 2024: 338) million euros at the end of the first half year and was primarily affected by the intense competition in the Chinese market.The Audi Group’s profit after tax amounted to 1,346 (H1 2024: 2,154) million euros after the first six months of the year, down 37.5 percent year on year. Net cash flow Net cash flow totaled 0.9 billion euros in the first half of the year compared to 1.1 billion euros in the same period last year. This was primarily due to the lower earnings level and the acquisition of the remaining shares in Sauber Holding AG in the first quarter. In contrast, working capital improved year on year and had a positive impact on net cash flow.Forecast for 2025 In light of current market trends, the US tariff situation as well as restructuring expenses in connection with the Audi agreement for the future, Audi has updated the forecast. The Audi Board of Management now anticipates the following development in the key performance indicators for the 2025 fiscal year: Revenue should reach 65 to 70 billion euros. The operating margin is now foreseen to be in the corridor of 5 and 7 percent. The Audi Group expects net cash flow to reach 2.5 to 3.5 billion euros. The effects of the tariff deal that was recently struck between the US and the EU are currently being assessed.Further information can be found in the Quarterly Update and Fact Pack for the first quarter of 2025.Selected Audi Group key figures at a glance First half of 2025 First half of 2024 Deliveries automobiles Brand Group 794,088 843,991 Audi brand deliveries 783,531 832,957 Revenue in million euros 32,573 30,939 Operating profit in million euros 1,087 1,982 Operating margin in percent 3.3 6.4 Net cash flow in million euros 904 1,130 Financial result in million euros 593 783 Profit after tax in million euros 1,346 2,154 Audi brand deliveries to customers First half of 2025 total Dev. vs. first half of 2024 total in % First half of 2025 BEV Dev. vs. first half of 2024 BEV in % World 783,531 -5.9 101,381 +32.3 Europe(excl. Germany) 231,505 -4.0 53,416 +45.6 Germany 103,273 +0.7 20,505 +76.2 North America(excl. Mexico) 98,712 -9.0 12,958 -4.2 China(incl. Hong Kong) 287,600 -10.2 7,897 -23.5 Overseas and growth markets 62,441 +3.2 6,608 +47.4 *The Brand Group Progressive describes the Audi Group with the Audi, Bentley, Lamborghini, and Ducati brands. The terms “Audi Group”, “Brand Group Progressive”, and “Brand Group” are used synonymously.