Ferrari is bringing serious horsepower to philanthropy. At the One Drop Foundation’s Los Angeles gala, the Italian automaker will auction something even its most loyal customers rarely get: the right to purchase the next Ferrari flagship model. The event, supporting global water access, will take place on November 18, 2025, at the Audrey Irmas Pavilion.

The exclusive auction lot made its quiet debut on October 6 at a 45-guest preview dinner inside Beverly Hills Hotel’s Polo Private Room, giving attendees a first look at what’s essentially a golden ticket into Ferrari’s inner circle. It’s important to note that the winning bidder still has to pay for the car; the auction is for the right to buy a new vehicle where demand always outstrips supply.

Ferrari’s exclusive auction lot

Ferrari Beverly Hills’ donation grants the winning bidder priority access to purchase one of Ferrari’s forthcoming 2026 flagship models, vehicles that typically have years-long waiting lists and are offered only to the brand’s most elite collectors. Presented by Giacomo Mattioli, president of the Mattioli Automotive Group, the lot represents one of the rarest privileges in the automotive world: a guaranteed opportunity to buy one of Ferrari’s most anticipated new cars before anyone else.

Beyond the purchase right, the winning bidder will also receive a private visit to Ferrari’s factory in Maranello, complete with behind-the-scenes access, and an invitation to participate in the brand’s Corso Pilota driving program—an advanced training experience led by Ferrari’s world-class instructors. It’s a package designed to immerse the buyer in Ferrari’s racing DNA, not just its luxury image.

One Drop’s mission

Founded by Cirque du Soleil’s Guy Laliberté, the One Drop Foundation focuses on improving global access to safe water through sustainable, community-driven projects. Since 2007, it has reached nearly three million people across Latin America, India, Africa, and Indigenous communities in Canada. By merging art, culture, and philanthropy, the foundation continues to turn creativity into clean water. This year, Ferrari is helping drive that mission forward.